Samsung launches Galaxy A57 and A37 in Brazil with artificial intelligence and 6 years of updates

Samsung presented to the Brazilian market 2 new mid-range smartphones capable of democratizing top-of-the-line technology. The Galaxy A57 and Galaxy A37 arrive with the aim of occupying a position between entry-level cell phones and premium models in the S and Z lines.

The devices feature the Galaxy AI ecosystem as their main differentiator, offering features that until recently required high processing power. Segundo Renato Citrini, senior product manager at Samsung Brasil, the strategy follows the natural evolution of the brand’s portfolio, transferring advanced resources to intermediaries.

Artificial Inteligência integrated into everyday life

The Galaxy AI represents the great technological leap of new devices. Recursos as automatic audio transcription, summary of main points and simultaneous translation work directly on the smartphone’s processor, without constantly depending on an external connection.

Citrini exemplified practical use during the interview. A 30 to 35 minute recording can be fully transcribed, summarized and translated into languages ​​such as English or Spanish in a matter of minutes. Para students and professionals, the tool represents a significant gain in productivity.

Tests carried out by the editorial team confirmed the accuracy of the audio functions. Conversas in everyday environments were recorded with surprising accuracy. The system recognizes scenes in real time and automatically adjusts colors, textures and lighting in the images captured by the 50 megapixel sensors.

Círculo to research evolves into Galaxy A57

The partnership between Samsung and Google has resulted in a major update to the “Ride to Pesquisar” feature. Antes restricted to premium 2024 models, the tool now reaches the Galaxy A57 with the same level of sophistication as the S26 line.

The new feature allows analysis of entire scenes, not just isolated objects. When circulating a person’s photo on social media, artificial intelligence separately identifies pieces of clothing, informing brand, material and directing to stores where the product is for sale. The technology works invisibly, without the user noticing the processing taking place in the background.

Privacidade under user control

With increased data-driven functionality, Samsung has implemented layers of security that put the user in control. Todas artificial intelligence operations can be configured to run exclusively on the smartphone, without sending information to the cloud.

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Recursos as translation and text summarization works perfectly offline. Ferramentas that require external connection rely on explicit authorization before transmitting any data. The settings menu offers granular control over each function, allowing the user to decide what data to share.

Durabilidade and extended resale value

The Galaxy A57 has an all-metal structure, ensuring a refined finish and lasting resistance. But the big commercial difference is the software commitment: 6 years of guaranteed Android updates and security patches.

The proposal changes the purchasing logic in the Brazilian market. A user who keeps the device for 2 years will find significant value on the secondary market. The next owner will still have 4 years of updates ahead, comparable to the depreciation model in the automotive market.

Samsung offers the Smart Troca program, allowing customers to hand over old cell phones as part of payment for the new device. The initiative reduces the barrier to entry for consumers looking to update their equipment without paying the full amount.

Especificações and availability

• Galaxy A37: From R$3,299
• Galaxy A57: From R$3,599

Ambos models are available in versions with 128 GB and 256 GB of internal memory in Brazilian stores. Prices may vary depending on storage capacity and promotions from operators or retailers.

Category hit Histórico

Citrini highlighted that predecessors of the line, such as Galaxy A54 and A55, consecutively won the Melhor Smartphone Custo-Benefit award from the popular jury in recent years. “It’s a line that Samsung really got right in terms of revenue,” said the manager.

The technology democratization strategy positions the new Galaxy A57 and A37 as competitive alternatives for consumers who want robust performance, quality cameras and longevity without paying the price of high-end models. The Brazilian smartphone market is going through a moment of stability focused on the exchange of old devices for more efficient models, an ideal scenario for the launch of the Samsung intermediaries.