Strauss Zelnick says GTA 6 rivals fail even with former Rockstar employees

Strauss Zelnick, CEO of Take-Two, stated that other studios cannot replicate the success of the Grand Theft Auto series. Ele highlighted that not even former Rockstar employees have achieved this result to date. The executive made the statements during a recent conference.

Zelnick points to creativity as a decisive factor

The CEO explained that technology does not represent the main threat to the franchise’s dominance. Segundo he, the difference lies in the ability to attract people with a high level of creativity. Zelnick added that Take-Two seeks to incorporate these professionals into its system to maintain the company’s position in the market.

The company maintains the launch of GTA 6 scheduled for November 2026. The title arrives 13 years after GTA 5, which continues to record sales of 5 million copies per quarter. GTA Online also receives constant updates that support its player base.

MindsEye cited as example of failed attempt

Zelnick mentioned the game MindsEye, developed by Build A Rocket Boy. The studio was founded by Leslie Benzies, former president of Rockstar North. The executive repeated that several teams, including former ones from Rockstar, tried to create something comparable without success.

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• Strauss Zelnick is CEO of Take-Two
• GTA 6 comes out in November 2026
• GTA 5 sells 5 million copies per quarter
• MindsEye was made by former president of Rockstar North
• Take-Two is on constant alert with the competition

Empresa maintains cautious stance despite results

Zelnick stated that Take-Two remains “always scared” about the possibility of losing the lead. Ele reinforced that the company’s objective is to integrate creative talents capable of generating new successes. Caso this does not happen, the executive considers that the company has failed in its strategy.

The GTA 6 title shows no signs of being postponed. Take-Two has confirmed the release date at least three times in the past month. Continued sales of GTA 5 and GTA Online updates support the division’s revenue while the new game is finalized.