Meta began making paid versions of three of its main applications available this week. The WhatsApp Plus, Instagram Plus and Facebook Plus plans offer additional features for those who subscribe monthly. The company is looking for new forms of revenue beyond advertising.
Naomi Gleit, head of product at Meta, confirmed the launch in a video posted on Instagram. Subscribers gain access to customization tools, advanced statistics, and improvements that are not available in the free version. The release occurs gradually in several countries, but Meta has not yet detailed the complete list of markets.
Planos bring different prices per application
WhatsApp Plus costs around US$2.99 per month, the equivalent of almost R$15 at the current price. Já, Instagram Plus and Facebook Plus cost US$ 3.99 per month, around R$ 20 each. Prices may vary by region due to taxes and local adjustments.
The free version remains available to all users without any changes. Plus subscriptions function as an optional add-on. Quem does not pay maintains normal access to applications.
- WhatsApp Plus includes premium stickers, personalized ringtones and themes for the app
- Instagram Plus releases detailed story statistics and advanced profile customization options
- Facebook Plus offers similar features to Instagram Plus, focusing on views and layout
Recursos from WhatsApp Plus focuses on personalization
WhatsApp Plus allows you to change the appearance of the application with new themes and icons. Usuários can pin more conversations to the top of the list and choose from exclusive sticker packs. Toques notification and call sounds also gain premium options.
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Essas changes aim to improve the daily experience for those who frequently use the messenger. Meta highlights that the features were developed based on what the community already liked in previous test versions.
Instagram Plus and Facebook Plus highlight statistics
Plans for Instagram and Facebook give you access to more complete data on the performance of stories and posts. Assinantes can see who viewed content again and manage audience lists with greater flexibility. Ferramentas profile customization is also part of the package.
Esses features are of particular interest to content creators and professional profiles. The possibility of extending the duration of stories beyond the standard 24 hours appears among the most mentioned new features.
Global Rollout details still pending
Meta did not say exactly which countries the plans are now available in. The release occurs progressively, as is common in large company updates. Usuários from some regions can see the subscription option directly in the apps.
Especialistas follows the movement as part of Meta’s larger strategy to diversify revenue sources. The company is also testing other subscriptions aimed at creators, companies and artificial intelligence tools.
The future should include the unification of these offerings under the Meta One brand. For now, each Plus works independently in its respective application.
What changes for the common user
Most of the three apps’ core functions remain free. Quem signs primarily seek extra convenience and richer data. Meta reinforces that the objective is to provide options for those who want more than the standard experience.
Initial Testes helped define which improvements would be most widely accepted. The affordable price, in the range of a few dollars per month, tries to attract a wide audience without alienating free users.