Meta started releasing Instagram Plus on Brasil this Thursday. Usuários who subscribe to the service pay R$10 per month to have access to exclusive tools. The free social network continues to be available without changes. The move is part of the company’s strategy to diversify revenue beyond advertising.
Instagram Plus offers more control over stories and publications. Assinantes gain priority in delivering ephemeral content. Isso increases the chances of stories reaching a greater number of followers. Outra new feature allows you to keep stories online for 48 hours, twice the current time.
Recursos exclusive to stories
The paid plan expands targeted sharing options. Usuários creates audience lists to target stories to specific groups. The functionality goes beyond the existing best friends list. Curtidas animations take up the entire screen and can be sent to friends.
- Prioridade delivering stories to followers;
- Manutenção of stories for 48 hours;
- Audience Listas for selective sharing;
- Curtidas animated in full screen;
- Prévia from viewing stories without notifying the author.
Esses features suit those who want more privacy and precision in range. Searching the view list makes it easier to find specific people. Dados shows how many times stories were rewatched. Meta tested similar functionality in other markets before expanding.
Personalizações in profile and app
Assinantes choose Instagram’s custom icon from options selected by the network. The bio has a different font than the default. The limit for fixing publications increases to six items, compared to three in the free version. It is possible to publish something directly on the profile or highlights without it appearing in the feed or stories for all followers.
Essas changes provide more flexibility for those who frequently manage content. Muitos common users as well as creators should be interested in the options. Meta plans to centralize subscriptions in an area called Meta One in the future. Isso includes paid versions of WhatsApp and Facebook starting to arrive soon.
Estratégia from Meta for new recipes
The company faces high investments in artificial intelligence. Projeções indicate spending between US$ 125 billion and US$ 145 billion this year alone, mainly in data centers. Diversificar sources of income helps balance the books. Instagram Plus represents an acceptance test of paid subscriptions for extra features.
No Brasil, the price of R$10 per month positions the service as affordable. The gradual release allows Meta to adjust supply according to demand. Usuários sees the app receive updates with new options as the subscription is activated. The free version does not lose any basic functionality.
Como works signature
The membership process takes place within the application itself. Quem, if interested, can find the option in the account configuration. Meta reinforces that the standard Instagram remains free and without additional ads. Futuros features may be added to the package as testing progresses.
- Preço: R$10 per month;
- Ativação: gradual from June 4th;
- Subscriptions Central: Meta One in development;
- Expansão: WhatsApp Plus and Facebook Plus predicted.
The launch reinforces the trend of social platforms offering premium tiers. Usuários gains tools that were previously limited or non-existent. Meta monitors membership performance on Brasil to define next steps.
What changes in everyday life
Quem notes an immediate difference in stories. Content gains more visibility and lasts longer. Custom Listas avoid sharing everything with all contacts. Métricas extras help you understand real engagement. Personalizações visuals give the profile its own look.
The movement occurs at a time of pressure for innovation at Meta. Investidores closely observes the results of new revenue fronts. Para the end user, the choice is between the traditional free experience or the package with extras for a low price.
