New Angus Cheesesteak arrives on Arby’s permanent menu with launch promotion
Arby’s, known for its innovative approach to fast food, has historically expanded the expectations of meat consumers. The brand has always gone above and beyond offering traditional burgers and chicken nuggets, delivering fans everything from slow-cooked roast beef sandwiches to its popular Greek-inspired gyros and, in certain periods, the beloved fish sandwiches. Arby’s demonstrates a constant penchant for newness, whether with the ambitious Big Game burger, made with venison and elk, or the protein-rich Steak Nuggets.
Recently, Arby’s once again raised the bar on its product line by introducing a new steak sandwich. This launch, which has already won the approval of the brand’s president himself, promises to further strengthen the company’s portfolio.
Arby’s permanently adds Angus Cheesesteak to menu
Arby’s announces the arrival of the new Angus Cheesesteak, an item that will become a permanent part of the chain’s menu. The decision to include this sandwich permanently reflects not only the success of previous editions, but also an in-depth development process.
Last year, Arby’s made a cheesesteak available for a limited time, which quickly became a big hit with customers and even company leaders. David Graves, president of the brand, revealed to Allrecipes that, despite his daily preference for the classic roast beef sandwich, that temporary version of the cheesesteak was his favorite item in the entire history of the menu. Driven by this enthusiasm, or perhaps the huge popularity of the release, Arby’s is relaunching an improved, definitive version. This time, marketing director Jeff Baker said the team traveled to Philadelphia to understand the true essence that makes this sandwich such a beloved classic.
Arby’s newly launched Angus Cheesesteak is meticulously prepared with 100% Angus beef, thinly sliced and boldly seasoned to enhance its succulence. Then the meat is paired with American Cooper cheese, also known as Cooper Sharp, which melts over it. This cheese adds a creamy texture and a subtly spicy touch to the tender meat.
To complete the gastronomic experience of the sandwich, Arby’s finishes the assembly with generous slices of caramelized onions, which are sweet and buttery, arranged over the melted cheese and meat. The entire Angus Cheesesteak is served on an authentic Amoroso bun with sesame seeds, which offers crunch on the outside and softness on the inside.
The Arby’s Angus Cheesesteak sandwich is now available in all of the chain’s restaurants in the United States, where it will become part of the permanent sandwich menu. Plus, there’s an opportunity to try it at no cost this launch week.
Starting June 17, Arby’s plans to give away 100,000 free Angus cheesesteaks to members of its Arby’s Rewards program. For those who are not yet part of it, registration can be done free of charge. Simply send the word “STEAK” by SMS to number 27297 to activate the promotion. Between June 17th and 19th, or while supplies last, program members who make a minimum purchase of $10 will receive a free Angus Cheesesteak.
