Amazon Prime Day: which are the best products to take advantage of exclusive Amazon Prime Day offers
For those who follow major sales events, such as Amazon Prime Day, it is common to have doubts about what is really worth buying. Vivien Moon, a shopping editor with nearly a decade of experience, often encounters these questions from friends and family about the best choices amid so many sales.
Your curiosity is understandable, given that the role of editor involves the daily analysis of hundreds of products, continuous testing and constant monitoring of promotions. This immersion in the universe of consumption gives Vivien and the entire Shop TODAY team a deep knowledge of various brands and items. This means that the purchases they make are extremely well considered and rigorous. So, from food to household essentials, the team decided to share their shopping plans over the four days of Prime Day, offering an insider’s look at their carts for interested readers.
Shop TODAY Editors’ Picks during Amazon Prime Day
On the list of essential items to purchase during Amazon Prime Day, Jess Bender, deputy editor-in-chief, tends to prioritize gifts for loved ones. She comments that her mother constantly looks for hair products to control her voluminous, but sometimes unruly, hair. Noticing that current scrunchies seem to be damaging her strands, Jess is confident that the kitsch satin scrunchies, now 20% off, will be an effective solution to preventing breakage in the long term, being an item she’s been using herself for two years to keep frizz at bay.
In addition to looking for new products, restocking stock is another priority for Francesca Cocchi Zabloudil, also deputy editor-in-chief. Among all the items she has used to define and enhance her thick eyebrows, the Anastasia Beverly Hills Deluxe Brow Wiz, with 30% off, stands out as her favorite, praised for its ability to shape and color the strands.
Writer Emma Stessman confesses to the temptation of purchasing several packages of Fly By Jing Crispy Pepper Noodles, which are 29% off, as she considers them tasty and easy to enhance with vegetables and proteins. These noodles are sold in packs of six and offer a variety of flavors.
Bender also revealed that she’s been shopping for household essentials, including her favorite matcha. She highlights that Jade Leaf Matcha Organic Green Tea Powder, now 26% off, “almost matches the quality” she finds at her favorite coffee shops, providing significant savings.
For Vivien Moon, the task of cleaning can be exhausting, making any product that simplifies the process a welcome addition. She plans to purchase the Mr. Clean Shower and Tub Cleaning Starter Kit for 24% off. The kit includes the renowned magic sponges and a handle that makes it easier to clean hard-to-reach areas. This brand launch has received approval from several other Shop TODAY editors, and Vivien is excited to incorporate it into her routine.
Francesca Cocchi Zabloudil praises the Ouai Wave Spray, available with a 20% discount, stating that in summer she seeks to enhance her natural hair and always receives compliments when applying it after a shower, leaving the strands to dry in the open air. The product, according to her, enhances the waves, creating a beachy look without weighing down or leaving the hair with a rigid texture, in addition to having a pleasant aroma.
Senior Editor Julie Ricevuto takes advantage of Prime Day to restock essential products, especially BareMinerals Complexion Rescue Tinted Moisturizer, which is 34% off. She describes the item as a product that “offers the perfect coverage while mattifying and protecting the skin from UV rays.”
Cocchi Zabloudil also plans to purchase the KitchenAid Stand Mixer with tilting head and flexible edge for 25% off, calling it an “essential upgrade.” She explains that unlike a standard whisk, this attachment has a grippy edge that acts like a rubber spatula, cleaning the bowl thoroughly and preventing wasted cookie dough.
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Vivien Moon was impressed by the concept of the Coleman Snap ‘N Go Collapsible Rigid Cooler Box, which is now 30% off, questioning why she didn’t think of it sooner. With little space at home and the intention of avoiding large coolers, this foldable model promises to save time and energy during summer outings, being available in several sizes.
Additional product recommendations from the editorial team on Amazon Prime Day
When testing shoe deodorizers, Emma Stessman chose Arm & Hammer Odor Busterz Deodorizer, 14% off, as her favorite. As a runner, your shoes are subject to a lot of wear and tear and, consequently, strong odors. After testing, Stessman said she was “pleasantly surprised” to note that the smell of the shoes was just the Clean Burst fragrance from the polka dots.
A travel award winner, the 15% off Jisulife Portable Mini Fan is praised for being portable and long-lasting. Ideal for summer trips or simply to cool off in the heat, the fan is recommended for various activities.
Danielle Murphy, a journalist specializing in commerce, tested several facial sunscreens and chose Round Lab Birch Juice Moisturizer with UV Protection SPF 45, now with a 38% discount, as one of her favorites to use with makeup. She highlights the extremely light formula, the absence of white residue and the lack of fragrance.
The team also recently tested popular trash bags for its “Ranking” series, evaluating criteria such as strength, durability and odor control. The Glad ForceFlex Tall Drawstring Kitchen Trash Bags, 15% off, scored best for leak protection. Prime Day is a great opportunity to pick up household essentials, which are often at their lowest prices of the year, like these trash bags.
Editor Shannon Garlin is an enthusiast of the Silent Loop 2 earplugs, now 20% off, designed to be lightweight and comfortable. They were also awarded the Sleep Awards as the best ear protectors.
Just like our readers, the Shop TODAY team takes sleep seriously. Throughout the year, they test numerous sleep products, including an award dedicated to sleep. Therefore, when they approve something, the recommendation is reliable. The Mellanni Queen Sheet Set, at an impressive 47% off, is a favorite among many editors, not only for its affordable price, but also for its softness and superior quality.
For those who have summer trips in mind, the search for the ideal bag for outings is constant. The Travelon Classic Anti-Theft Messenger Bag, at 65% off, is an award-winning option that’s not only stylish but also incorporates smart organization and anti-theft features. Collaborator Chassie Post has already highlighted that it has lockable zippers, cut-resistant fabric and straps, as well as RFID-blocking pockets, protecting against pickpockets and digital theft. Additionally, it is highly organized, with four external pockets, two expandable bottle holders (even useful for a mini umbrella) and three internal ones for cell phones, passports and other items.
Emma Stessman had already compared several fitness trackers and concluded that the Apple Watch Series 11, available for 30% off, met all her criteria. The device has become its top choice as a multifunctional tracker, allowing everything from responding to text messages to monitoring sleep efficiently.
