Prime members will have access to exclusive promotions and news on the highly anticipated Prime Day 2026
Millions of products will go on sale during Prime Day 2026, an offer event that has already started. Amazon Prime subscriber customers can enjoy exclusive benefits until June 26th, including savings opportunities on electronics, fashion and beauty, as well as Kindle devices.
Highlights and great discounts confirmed for the event
The Prime Day 2026 deal marathon runs from June 23 to 26, featuring millions of deals dedicated to Prime members around the world. Consumers can expect up to 40% off on fashion items, up to 30% on electronics and up to 30% on beauty and personal care products. On the first day of the event, there is also a special highlight with 50% discount on purchases on the Amazon website, subject to some exclusions and prices indicated.
Consumers will have the chance to purchase a wide selection of exclusive Amazon products. Participating brands include Away, Bissell, Dyson, Hamilton Beach and Hydro Flask. Limited editions, such as a double set of LANEIGE’s Water Bank cream and new products from Korean beauty brand Mamonde, will also be part of the sales.
Daily offers, limited in duration, will be presented three times a day during the event period. Examples of products with major price reductions include the Blink Outdoor 4 Wireless smart security camera, with a 70% discount. Additionally, there will be 50% off popular items from brands like Drunk Elephant, SHOKZ, Nespresso and Levi’s, and 40% off at Our Place.
The Prime Day event returns June 23-26, offering Prime subscribers four days to take advantage of a significant volume of special offers, starting at 12:01 a.m. PT on the 23rd.
More than 115 of the best Prime Day 2026 deals cover technology, home products, beauty items and Amazon’s own devices, among other categories.
A special selection of Prime Day deals, featuring items from brands including Dyson, LEGO, Beats, Le Creuset and Samsung, are available exclusively to Prime members.
This year, the event promises price reductions on big-ticket products that members have long wanted, as well as savings on summer essentials, from outdoor gear and beach trips to sporting event preparations and back-to-school. Members will also be able to find new releases on Amazon, products and limited editions that can’t be found elsewhere, as well as a wide range of health and beauty products, everyday items and fresh foods.
Daily launches of exclusive offers with large discount percentages
“Today’s Hot Deals” are back for Prime Day 2026, with exclusive products and hotly anticipated releases from member-favorite brands, many with more than 50% off. New products are made available three times a day during the event — at midnight, 8am and 1pm (Pacific Time) — with promotions across categories including beauty, technology, cooking, clothing and outdoor gear. The selection includes everything from the LG Art Gallery 65-inch TV and Shark FlexFusion hair dryer to Levi’s 501 and 405 shorts and ELEMIS Pro-Collagen cleansing balm. These special offers are exclusive to Prime members and last while supplies last.
The opportunities don’t stop between major releases; New offers are added every five minutes during specific periods, ensuring there’s always something new to discover.
Products with the biggest discounts divided by categories
Here are some of the top deals members can take advantage of from June 23 to 26, ranging from summer leisure items and beauty trends to dorm room essentials and the latest in technology.
Promotions to boost your outdoor leisure and summer itineraries
- Save up to 50% on select coolers and hydration products from YETI, Stanley and Hydro Flask brands, including Hydro Flask’s new Supernova Purple color, exclusive to Amazon.
- Up to 40% off select portable speakers from Sony, JBL and Marshall.
- Up to 40% off select luggage and travel accessories from Samsonite, Traveler’s Choice and Away, in two exclusive colors: Sky Blue and Palm Green.
- Save up to 35% on select grills, griddles and smokers from Charbroil, Blackstone and Traeger brands, plus up to 35% on barbecue essentials from Amazon Basics.
- Up to 30% off select sun protection essentials from Coola, Sun Bum and Vacation brands, and up to 40% off select sunscreen and aloe vera products from Amazon Basics.
- Reductions of up to 30% on saunas, pools and select stand-up paddle boards from Coleman, Intex and Roc brands.
- Up to 25% off select outdoor furniture and patio sets from Safavieh, Modway and Christopher Knight Home brands.
Essential items to enhance your beauty routine and refresh your outfit
- Save up to 50% on select swimsuits for the whole family from brands Quiksilver, BECCA and The Children’s Place, plus up to 50% off on select swimsuits from Amazon Essentials.
- Discounts of up to 50% on selected skincare essentials from Sol de Janeiro, Bioderma and Neutrogena brands.
- Save up to 50% on select Zappos shoes from top brands like Crocs, Hunter and Marc Joseph.
- Up to 45% discount on select and popular Korean beauty products from medicube, Sulwhasoo and Beauty of Joseon brands, with exclusive offers from Innisfree and Korean beauty brand Mamonde.
- Reductions of up to 45% on selected Shopbop models from brands such as Madewell, Lioness and Havaianas.
- Up to 40% discount on selected drinks from the poppi, OLIPOP and Lemon Perfect brands.
- Save up to 30% on select hair care and styling tools from T3, OUAI and Living Proof brands, plus purchase the Shark FlexStyle curling iron in Black Cherry, an exclusive color available only on Amazon.
- Up to 30% off select summer fashion essentials from Princess Polly, Under Armor and Free People, and up to 30% off select premium fashion brands including AMUR, AllSaints and Cinq à Sept.
Updating electronics, sound systems and home devices
- Save up to 50% on select home gym and fitness equipment from Marcy, Peloton and NordicTrack brands.
- Up to 45% off select headphones from Beats, Bose and JLab.
- Up to 45% off on select Kindle, Echo, and Fire TV devices.
- Reductions of up to 40% on select big-screen TVs from Samsung, LG and Hisense.
- Savings of up to 40% on select smart home devices from Ring, Google Nest and Pura brands.
- Discounts of up to 40% on select air purifiers and fans from Levoit, Shark and Dyson brands, including the Dyson Cool Air Multiplier bladeless tower fan.
- Up to 40% rebate on select Breville, Keurig and KitchenAid brand coffee and espresso machines, including the KitchenAid fully automatic espresso machine.
- Reductions of up to 35% on selected notebooks, cell phones and tablets from Lenovo, Samsung and HP.
- Save up to 30% on select games and tech accessories from Nintendo, Xbox and Logitech.
Opportunities for the back-to-school period and the organization of new environments
- Up to 40% off popular productivity accessories from Skylight, Hatch and Oura, including the Oura Ring 4.
- Save up to 40% on select kitchen appliances from Ninja, Black+Decker and Cuisinart brands. Plus, decorate your countertop with Hamilton Beach’s exclusive color collection in Kitchen Transformation Blue.
- Up to 40% off on select vacuum cleaners and carpet washers from Dyson, iRobot and Bissell, including the Bissell Little Green Machine in its exclusive new Coastal Clean color.
- Reductions of up to 35% on select pieces from Von Dutch, Schutz and Electric Picks, and up to 40% on ready-to-wear looks from Amazon Essentials.
- Savings of up to 35% on select technology products and accessories for college students from Canon, Acer and OCTOBUDDY brands.
- Up to 30% off select backpacks from Herschel, JanSport and The North Face brands.
- Savings of up to 30% on selected lunch boxes and water bottles from Bentgo, Igloo and Simple Modern brands.
- Up to 30% off select bedding from Amazon Basics, Bedsure and Laura Ashley brands.
- Reductions of up to 30% on select officially licensed products from the NBA, NFL, U.S. National Football Team and college teams.
Guaranteed fun for all ages with toys and sports
- Save up to 45% on selected outdoor toy sets, trampolines and riding toys from Jack and June, Springfree and Little Tikes.
- Up to 40% off select pickleball, baseball and golf equipment from JOOLA, Easton and Srixon brands, plus shop exclusive TaylorMade golf products on Amazon.
- Up to 30% discount on creative toys from the brands MAGNA-TILES, Crayola and National Geographic.
- Reductions of up to 30% on selected “kidult” toys and games popular with children and adults from the LEGO, Tamagotchi and CATAN brands.
Prime Day also presents an excellent opportunity to restock the home with everyday essentials like cleaning favorites (Scrub Daddy, Dawn, Touchland), pet supplies (Zesty Paws, Blue Buffalo, Purina, Seresto), and grocery and pantry items (KIND, Simple Mills, CELSIUS). Members can also prepare for big life changes with deals on furniture and rugs from TOV Furniture, Jonathan Y and Loloi for a new home, or premium strollers and car seats from Baby Jogger, Maxi-Cosi and Graco for a growing family. Additionally, curated lists of over 100 items have been curated for key moments of the season, including summer favorites, travel essentials, and back-to-school and college must-haves.
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How virtual assistant Alexa optimizes Prime Day shopping
Alexa for Shopping is available to help consumers make the most of Prime Day. It can create personalized offer guides, set up promotion alerts, check price history and even automatically make purchases when a product reaches the desired price.
- Get your Prime Day deals guide: Ask Alexa for Shopping to send you a personalized guide based on your shopping history and preferences. Just tap the “+” icon in the Alexa for Shopping chat bar and select “Prime Day Deals.” When Prime Day begins, you’ll be notified with a personalized guide featuring a special selection of deals and concise explanations for choosing each one.
- Set up offer and price alerts and automatic purchases: Create alerts to monitor promotions for specific products, such as “Notify me about deals on noise-cancelling headphones.” You will receive daily updates when new matching offers are available. If you already know what you want, set a target price for any item and receive a notification when the price drops — or turn on auto-buy so that Alexa automatically purchases the product when it reaches the set price.
- See price history: Tap the “Price History” link on any product detail page or ask Alexa for Shopping to see up to 365 days of pricing information on millions of products, letting you shop with confidence.
Understand how Amazon Lightning Offers work during the event
Flash Deals are limited-time promotions that provide deep discounts on popular brands and products.
Discover other benefits for Prime members to save on the event
Prime members can enjoy other ways to save during Prime Day 2026.
Amazon Grocery: Prime members can save on select products like fruits, vegetables, meats and deli meats for up to $3 — some for just $1 for same-day delivery and Amazon Now. Find ready-made salads, sweet corn, cherries, Ball Park sausages, Lunchables and other summer barbecue favorites. Plus, Prime members get free same-day shipping on orders over $25 in most locations. Visit the Amazon Grocery page to check availability in your region. Subject to terms and conditions.
Amazon Haul: Customers can purchase over a million products at ultra-low prices with 50% off sitewide on day one (some exceptions apply). Prices are indicated directly. Later, there will be deals across a variety of categories, including beauty and personal care items for under $5, home decor and organization essentials for under $8, and fashion pieces for up to 70% off. Additionally, enjoy extra discounts with Amazon Haul’s ongoing promotions: 5% off on purchases over $50 and 10% off on purchases over $75.
Amazon Devices: Save up to 40% on Alexa+ compatible Echo devices, including Echo Dot, Echo Show 21, and Echo Spot. Reductions of up to 50% on popular Amazon devices like the battery-powered Ring doorbell, the 50-inch Ember 4-Series TV with Fire TV, the Blink Mini 2K+, the eero 6 router, and the new Kindle Scribe Colorsoft. Plus, save 50% on the Fire TV Stick 4K Plus and 40% on the Fire TV Stick 4K Max, and get access to the new Fire TV experience.
Prime for Young Adults: Young adults ages 18 to 24 can try Prime Day free for six months and receive 10% cash back on top of Prime Day deals on beauty, apparel, computers, electronics and personal care products.
Spider-Man: A New Day: Starting June 17 at 6 a.m. PT, Prime Young Adult members will be able to redeem a free Spider-Man: A New Day ticket. Members can access their code on the Amazon page and choose between an early theatrical screening on July 29 or a future screening when the film opens in theaters on July 31. The offer is valid while stocks last.
Amazon Books: Find print books starting at just $7 from authors like Sarah J. Maas, James Patterson, and Kennedy Ryan. Plus, stock your Kindle with popular #BookTok books like The Five-Star Weekend by Elin Hilderbrand, We Were Liars by E. Lockhart, and Never Lie by Freida McFadden, starting at just $0.99.
Amazon Music: Prime members who haven’t used Amazon Music Unlimited yet can get four months free. To get started, just say “Alexa, try Amazon Music Unlimited.” Customers who already have the Individual plan can upgrade to a Family Plan at no additional cost for two months.
Prime Visa: Earn 10% or more back on select Prime Day deals. Plus, new card members receive a $200 Amazon gift card instantly upon approval. Find out more about the program.
