Microsoft again raises the prices of Xbox Series consoles amid growing demand for technology components
Microsoft Corp. announced the third significant price increase for its current-generation Xbox video game consoles in just 13 months. The measure is a clear reflection of the current component shortage crisis, a scenario that has driven up the costs of technology products for consumers on several fronts.
From August 1st, Xbox models with 512 gigabytes of storage will have an increase of US$100. Versions equipped with 1 terabyte will have an increase of US$150. Furthermore, Microsoft confirmed that the most powerful storage option, which offered 2 terabytes, will be discontinued from the market.
In a statement released Thursday on its Xbox news blog, the company expressed a desire to avoid further adjustments. “We hoped that another price increase would not be necessary and have spent the last few months working with vendors to look for alternatives,” Microsoft said. The main justification for the adjustments is the significant increase in storage and memory prices for consoles, which have already risen more than 2.5 times and are expected to double again by the end of 2027, impacting the entire technological production chain.
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Also on Thursday, Apple Inc. also announced price increases for most of its products, with the exception of the iPhone line. The technology giant attributed these changes to the unprecedented demand for components such as memory and solid-state drives, which are being widely requested by companies investing in artificial intelligence.
The gaming hardware sector has witnessed considerable price increases over the last couple of years. Microsoft had already adjusted the values of its Xbox Series X and Series S consoles in May 2025 and again in October of the same year. With the new adjustments, the standard Xbox Series
Xbox highlighted that, unlike other consumer products, game consoles traditionally sell for less than their production cost. This strategy, which aims to attract consumers and encourage the sale of games and services, makes console manufacturers particularly vulnerable to any increase in the prices of essential components.
