The idea that makeup is a practice exclusive to youth, or that learning must occur during adolescence, has been demystified by many women. A growing contingent has allowed themselves to explore the universe of cosmetics in more advanced stages of life, such as at 40, 50 years or more, seeing this period as ideal for new discoveries. Unlike youth, where beauty can follow rigid trends, this late journey may seem like an initial challenge, but it turns into a fun and empowering route to self-esteem.
In an exclusive conversation, chief makeup artist and founder of Brielle Beauty Co., Brielle Pollara, highlighted that mature women should see makeup as a means of enhancing their natural beauty, rather than a form of radical alteration. This perspective aligns with a movement where several women are defining their own aesthetic standards. Despite the common belief that starting makeup after the age of 40 would be too late, debates on digital platforms indicate that many find great pleasure in this experience.
On popular internet forums, countless users reported their experiences when starting to apply makeup later and were surprised by how rewarding it was. A testimonial revealed: “In the last two years, makeup has attracted me more and more, and now I have fun with colors that before, when I was younger, I wouldn’t have dared to use.” Another comment highlighted: “At 55 years old, I only learned how to apply makeup during the pandemic. Before, I really didn’t know how to do it.”
Strategy for beginners: a step-by-step guide to a simplified routine
It is a mistake to think that, when starting out in makeup, it is necessary to purchase a wide range of products. For those over 40 and just starting out, this strategy can be costly and intimidating. Instead of trying to learn complex techniques like contouring or graphic outlining and handling many items simultaneously, Brielle Pollara suggests focusing on a few fundamental products that make a significant impact. “For women over 40 who are venturing into makeup, my initial advice is to focus on products that enhance the skin, rather than trying to put together a complete makeup routine at once,” explains the expert.
Makeup artist Brielle Pollara indicates that a concealer or foundation with light coverage, a blush with a creamy texture and a good mascara are capable of giving an immediate glow to the face, preserving its natural appearance. If mascara is your first trial product, it’s useful to investigate the best ways to apply it to mature eyes, avoiding common flaws and enhancing your look. Starting with a few items also promotes a gradual development of confidence, as you identify the products and styles that best suit your face and everyday life.
Skin care: the importance of hydration before makeup
Before purchasing various cosmetics, Brielle Pollara recommends that women pay primary attention to their skin care routine. Although makeup enhances the complexion, its performance is optimized on skin that is hydrated and nourished, a factor that becomes even more relevant with the natural transformations of aging. “My second piece of advice is to prioritize skin care and hydration, as makeup will always provide a superior result on a well-prepared surface,” says Pollara.
This guidance is widely accepted by other makeup experts for mature skin. Fiona Stiles, renowned makeup artist, stated in an interview that she uses as little foundation as possible on the faces of women over 40, warning that products with high coverage or a matte effect can highlight fine lines and skin texture. Similarly, Rose-Marie Swift, makeup artist and creator of RMS Beauty, emphasized that “the more mature the skin, the lighter the foundation should be,” as denser cosmetics can highlight imperfections rather than disguise them.
Smart choice: preference for makeup with a light texture
Brielle Pollara highlights that it is a mistake to believe that greater coverage automatically results in a better finish. Although high opacity products have their uses, they are often not the ideal option for mature skin. “One of the most frequent mistakes I see is the selection of formulas that are excessively dense or have very opaque pigmentation”, explains Pollara. “These cosmetics tend to accumulate in expression lines and give the skin a less vibrant appearance than desired.”
On the other hand, the expert advises looking for light makeup items with a natural effect, which enhance the genuine texture of the skin. Before purchasing a lot of new items, it is advisable to understand the criteria for choosing a foundation for mature skin and how products interact with skin changes. Makeup artist Sarah Intrabartola states that “creamy blushes are generally best suited for mature skin” as they “integrate into the skin, offering a soft flush” and “do not highlight wrinkles or fine lines.” The focus is not on covering up imperfections, but on achieving a harmonious and revitalized look.
Break free from trends: build your own beauty routine
The vast amount of information about beauty can make the world of makeup overly complex. With techniques such as contouring, elaborate shadow creations and a multitude of products, beginners can feel lost. Brielle Pollara argues that this perception often discourages women from getting started. “Another common mistake is trying to copy elaborate tutorials from social media, instead of mastering the essentials that align with each person’s characteristics and rhythm of life,” she explains.
Pollara’s guidance resonates with what experienced makeup artists have long advocated. In a statement to Allure magazine, Bobbi Brown, renowned makeup artist, stated: “I feel better” with less makeup, detailing that her daily practice focuses on a few essential products, instead of a complex application ritual. This way, instead of chasing every trend, beginners can thrive by learning fundamental techniques like applying blush, enhancing lashes, and evening out skin tone.
Celebrate beauty: makeup as an ageless self-confidence tool
Perhaps the most crucial lesson for women over 40 is that there is no time limit to experimenting with makeup. Beauty is not the exclusive domain of youth, and there is no “ideal age” to start experimenting. In fact, starting makeup at a more mature stage can be even more rewarding, as the motivation comes from a genuine interest, and not from external influences or impositions.
Brielle Pollara argues that makeup should be democratic and contribute to increasing self-confidence. Instead of striving for perfection, she encourages women to see cosmetics as a channel for self-expression. Identifying products that you like, practicing basic skills and giving yourself the freedom to experiment are actions that make this journey much more enjoyable.
“A maquiagem deve ser uma ferramenta acessível para o aumento da autoconfiança”, afirma Pollara. “Investing time in learning simple techniques and discovering products that suit your skin type will result in the most flattering and authentic looks.”
