Host Bethenny Frankel praises $10 CoverGirl bronzer serum as as good as expensive ones By Beatriz
3 min read
 |
Businesswoman and presenter Bethenny Frankel captured the attention of her followers by sharing her latest discovery in the world of beauty. In an Instagram post, Frankel effusively praised a CoverGirl tanning serum, highlighting that the drugstore product offers the same quality as high-cost items.
Describing the brand as “fuego”, Spanish for “fire” or “incredible”, she demonstrated the application of the multifunctional cosmetic. Using a soft brush, Frankel achieved a shiny, very natural finish on the skin.
Recently launched, this serum acts as a bronzer, moisturizer and highlighter, being considered a real “bargain” in the pharmacy segment. The item is available on the market for less than $10, making it even more attractive to consumers.
Equipped with an innovative applicator that combines a pump and wand, TruBlend Sun & Sculpt can be used to contour the face or applied to the entire face, providing a sun-kissed glow.
With a vegan and non-comedogenic formulation, the serum is enriched with peptides, vitamin C and vitamin E, aiming to improve skin health over time. This trend of affordable product endorsements by public figures like Frankel reflects a shift in the beauty market, where high cost is no longer the only indicator of effectiveness, allowing more people to access quality cosmetics. In fact, many users and Bethenny Frankel herself have swapped foundation for this versatile item.
Among the mostly positive comments, a five-star review highlights: “If you prefer a natural-looking bronzer with a smooth, healthy finish rather than a shiny one, I think this is a great option to try!”
The former “Real Housewives of New York” star didn’t limit her recommendations to drugstore finds. In a post that appeared to be unsponsored, she mentioned other CoverGirl products.
Highlight for CoverGirl lip balm
Praising the delicious scent, Frankel described the brand’s Squishy Glaze Lip Butter Balm as “amazing.” The formula guarantees nine hours of intense hydration, being composed of hyaluronic acid, shea butter and plant extracts.
The product is sold in five different “flavor” options: raspberry, grape, toasted vanilla marshmallow, plum and peach candy. The former reality show participant revealed she uses the peach candy version.
The Squishy Glaze Lip Butter Balm also receives very positive reviews from consumers, who compare it favorably to much more expensive brands and describe it as “super smooth and creamy.”
To finish her makeup routine, Frankel applied a blush, also from CoverGirl, highlighting her great admiration for the product line.
TruBlend Skin Enhancer Blush Stick Review
When applying the Skin Enhancer Blush Balm Stick, she commented that the product is “super creamy” and “pretty” but “not so pigmented that it looks like clown makeup.” In addition to blush shades, the stick is also available in contour colors.
“They’re great”, concluded Frankel, after creating an attractive everyday look in just a few minutes, a practicality that many consumers seek.
