Taylor Swift and Travis Kelce begin luxurious and secret ceremony at Madison Square Garden

In an event that combines great pomp with strict secrecy, the union of music superstar Taylor Swift and American football player Travis Kelce is scheduled for this Friday, July 3, in the heart of New York.

During midday, the area surrounding Madison Square Garden, famous for its spectacles and sporting events, was placed under heavy police security and blocked off for vehicles and pedestrians. This measure precedes the arrival of around a thousand guests, scheduled for 3pm, according to local media reports.

The event’s detailed program initially includes a reception with cocktails, followed by the nuptial ceremony and a party with musical performances by artists such as Stevie Nicks and country singer Tim McGraw. The American press, which has already called the celebration “the wedding of the century”, reports that a preliminary dinner brought together around a hundred people on Thursday, also at Madison Square Garden.

Singer Selena Gomez, who maintains a close friendship with Taylor Swift, shared a video on her Instagram wearing a formal dress, which suggests her presence at the celebration. In addition to her, musician Ed Sheeran, *Girls* series creator Lena Dunham, and music producer Jack Antonoff were also spotted in New York.

Models Gigi Hadid and Cara Delevingne, along with actress Zoë Kravitz, are expected to attend the wedding, according to media reports, as is former Disney CEO Bob Iger. Importantly, most guests would be under strict confidentiality agreements, and all attendees were instructed not to use their cell phones, ensuring the privacy of the large event.

Millionaire value and the history of the event location

The total cost of the festivities, although not officially disclosed, is estimated by Forbes magazine at more than 20 million dollars. If the union takes place at Madison Square Garden, it will not be the first time that an artist has chosen the iconic location for their nuptials, a fact that elevates the prestige and peculiarity of the event. Musician Sly Stone, for example, married actress Kathy Silva right there in June 1974, during a concert by his band, Sly and the Family Stone, highlighting the tradition of grand events at the place.

At 36 years old, Taylor Swift maintained her leadership on the world music sales charts in 2025 for the fourth consecutive year and for the sixth time in her career, according to data from the International Federation of the Phonographic Industry (IFPI). Travis Kelce, also 36 years old, has three Super Bowl titles with the Kansas City Chiefs, won in 2019, 2022 and 2023. The couple, who got engaged in August 2025, made their relationship publicly official on Instagram two years earlier.