Football fans with high purchasing power will have the opportunity to purchase luxury smartphones personalized with images of Lionel Messi and Cristiano Ronaldo. The company Caviar launched limited editions of these devices, which start at R$58,000 and reach more than R$67,000, as announced on Friday, July 17, 2026. The models represent a fusion between cutting-edge technology and art, aimed at a niche of collectors.
Exorbitant prices for luxury customization
Customized devices boast prices that are several times higher than the value of their original models. The version dedicated to Messi is a Galaxy Z Fold 8 Ultra, not yet released by Samsung. It has an initial cost of US$13,130, equivalent to around R$67,000, representing four times the expected price for the standard Galaxy Z Fold 7, its direct predecessor. For Cristiano Ronaldo’s admirers, the chosen cell phones are the iPhone 17 Pro or the iPhone 17 Pro Max, with prices starting at US$11,410, or approximately R$58,000. This amount is five times the price of the traditional version of iPhones at launch.
Exclusivity and artistic details of the models
Caviar, known for its extravagant creations, emphasized the exclusivity of these items. The “Legends” line, which was presented to the public on the aforementioned date, will only have 19 units manufactured for each athlete. The customizations are applied to the back of smartphones and show the stars wearing the shirts of their respective teams, Argentina for Messi and Portugal for Cristiano Ronaldo. According to the company, the designs are handmade and coated in 24-carat gold, providing a premium finish with high added value.
Choice of devices reflects players’ playing styles
The selection of base models for each player was not random. Caviar justified the choice of the Galaxy Z Fold 8 for Messi’s version as it considered it suitable for the Argentine star’s “subtle and refined style of play”. The iPhone 17 Pro Max has been associated with Cristiano Ronaldo, with the company stating that the device matches the Portuguese striker’s “monumental playing style and determination”. This approach aims to further connect the product to the idols’ identity.
Expectations for future smartphone specifications
Although the Galaxy Z Fold 8 Ultra and the iPhone 17 Pro/Pro Max have not yet released their official specifications, it is possible to infer some characteristics based on previous generations and technological advances. The previous generation of the Galaxy Z Fold had an 8-inch internal screen and a 6.5-inch external screen, with a 200-megapixel camera and up to 1 terabyte of storage. The iPhone 17 Pro, in turn, should have a 6.3-inch screen, while the Pro Max could reach 6.9 inches, both with a set of 48-megapixel triple cameras and the most powerful version with a storage capacity of up to 2 terabytes. These are the models that will receive luxurious customization.
Caviar: history in luxury limited editions
Customizing high-end phones is nothing new for Caviar. The Russian company specializes in transforming common electronic devices into true works of art for collectors. In its history, Caviar has already launched exclusive models that celebrated important dates, such as Apple’s 50th anniversary, or highly relevant themes, such as the United States flag and the universe of cryptocurrencies, exemplified by bitcoin. This tradition in the luxury market reinforces the proposal of exclusivity and the elevation of the status of its products.
