Pokémon J.League Festival products and special events confirmed in 60 clubs
New information has been revealed about the “Pokémon J.League Festival”, a large-scale event that will unite the Pokémon universe with the Japanese football league. Confirmed details include exclusive first-party merchandise for all 60 clubs, the availability of photo locations, and the holding of a special “Pokémon GO” event nationwide. The news was released on Tuesday, July 21, 2026.
A partnership that celebrates sport and pop culture
To mark the opening of the 2026/27 Meiji Yasuda J.League season, scheduled for August 7, 2026, the football league sealed a strategic partnership with Pokémon, which celebrates its 30th anniversary this year. The collaboration adopts the theme “EVOLUTION! ~The J.League is evolving.~” and will promote “Pokémon J.League Festivals” in all 60 sports associations in the country. This event aims to strengthen the engagement of fans of both brands in a joint celebration.
Previously announced on July 6, the initiative had already revealed the clubs’ partnership with the Pokémon franchise and the distribution of an “EVO BAG” to participants. Now, the organization adds the sale of new products, the creation of themed spaces for photos, the inclusion of activities with “Pokémon GO” and the production of special videos for the campaign.
New exclusive product options for fans
Enthusiasts and collectors will be able to purchase a line of original products developed especially for the festival. These items will feature the league’s partner Pokémon, the iconic “Pikachu”, as well as a specific “Club Partner Pokémon” for each of the 60 participating teams. The variety of products promises to please both football and Pokémon fans.
Sales channels and item launch details
Exclusive products will be sold through various channels, ensuring easy access for fans. The official J.League Online Store will be one of the points of sale, as well as the stadiums during match days and the online stores of each partner club. The expectation is that demand will be high, given the limited and exclusive nature of the items.
- From the J.League Online Store:Availability of all types of products. Sales start at 5pm on Friday 7th August.
- In official stadium stores and club online stores:Specific Pokémon products from partner clubs and Pikachu items in the club version. Sales will begin sequentially from Friday, August 7th and will end when products are sold out.
*It is important to note that availability, exact product list, sales start date and delivery may vary by club. Interested parties should consult each team’s official website for specific details. New items may be added in the future, and quantities are limited.*
Immersive Pokémon GO activities and photo spots
In addition to the products, the festival will promote interactive experiences for visitors. There will be special events related to the game “Pokémon GO”, allowing participants to engage with the Pokémon universe in a dynamic way at the festival sites. Additionally, dedicated photo spaces will be installed, where fans will be able to record unique moments alongside themed elements of the event. Specific details about the schedule and content of these events will be published on each club’s official websites.
Official t-shirt price and size details
Among the collection’s standout items is the “WHITE Pikachu T-Shirt”. It will be available for purchase by fans in different sizes. Prices were set at ¥4,950 for the adult version and ¥4,400 for the children’s version, both values including taxes. The t-shirt is made from 100% cotton, providing comfort.
- Adult:M, L, XL
- Children’s:130, 150
*Product images are for illustrative purposes only; Actual items may vary slightly in color or specifications.*
