The scenario of exclusive properties in the capital of São Paulo records a significant increase in value, reaching the mark of R$80 thousand per square meter in 2026, a considerable jump compared to the R$30 thousand charged before the turn of the decade. Even with the halt in sales in conventional higher categories, the very high-income public continues to close large deals.
Understand the classification of investors with superlative fortunes
Financial metrics use the acronym UHNWI, translated from English as “Ultra-High Net Worth Individual”, to designate citizens who accumulate more than US$30 million in assets. Knowing this profile helps to map the spending trends of an extremely restricted slice of global society, which in Brazil concentrates a disproportionate share of national income, according to historical surveys by Credit Suisse bank on wealth inequality.
According to the annual Wealth Report survey, prepared by Knight Frank, the global number of people in this category reached
