BYD leads talks to take over naming rights for Morumbi in new São Paulo contract
Chinese automaker BYD is currently leading discussions to acquire the naming rights to the Morumbi Stadium, in negotiations that São Paulo Futebol Clube hopes to conclude for a new contract. The most recent information, dated August 14, 2026, points to the company as the main candidate among at least three interested parties, but the agreement has not yet been finalized.
BYD emerges as the main candidate to name Morumbi
São Paulo is in an advanced stage of negotiations with several companies regarding the name of its stadium. BYD, a giant in the automotive and energy sector, is at the forefront of these negotiations, seeking to associate its brand with one of the most iconic stages of Brazilian football. Competition is fierce, with at least two other companies in the running.
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Details of the current agreement with Mondelez and its termination
Morumbi’s naming rights contract is currently in force with Mondelez, which pays R$25 million annually to the São Paulo club. This link was established in December 2023, with an expected duration of three years, and will come to an end at the end of the 2026 season. Although there is no formal closure of talks for a possible renewal, São Paulo considers the continuity of the partnership with Mondelez to be unlikely.
São Paulo’s goals to increase the value and term of the contract
For the next naming rights agreement, São Paulo has established clear goals, aiming to optimize financial returns and long-term investment security. The club is seeking not only a substantial increase in the annual amount received, but also an extension of the contract term, surpassing the three-year duration of the previous agreement with Mondelez. This strategy aims to provide greater financial stability for future projects and strengthen the club’s structure.
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- São Paulo seeks to sign a new contract that guarantees:
- Increase in the annual sponsorship value.
- Extension of the term of the contract, exceeding the three years of the previous agreement.
- Guarantee of financial stability for future investments.
Remember BYD’s first connection with the São Paulo club
In March 2026, BYD had already made an initial inquiry to São Paulo about a possible naming rights agreement. However, on that occasion, the talks did not advance significantly. The amount requested by the club was considered too high by the Chinese automaker, preventing progress in negotiations at that time.
Marketing department heads the club’s negotiations
Conducting negotiations for the acquisition of Morumbi’s naming rights is under the responsibility of André Marques, who took on the role of São Paulo’s marketing director in June 2026. His leadership is crucial to defining the terms and closing the new contract that will represent a financial and strategic milestone for the club.
