Apple is preparing to reintroduce an element of innovation with the launch of its first foldable iPhone. Simultaneously, the company is considering raising prices on upgraded iPhone models next month and is organizing changes to its physical stores to support a new series of home devices.

The development of the foldable iPhone, which will be launched in Apple’s product line, comes at a crucial time for the company, which seeks to rekindle consumer interest and strengthen its position in the technology market, offering something different compared to the competition.

In a previous report, published in the Power On column, Apple expressed interest in redesigning its smartwatch. The initiative’s main objective is to attract a new generation of users to the wearable device, indicating a broader renewal strategy in several product categories.