ChatGPT launches conversational ads via Amazon partnership By Jeronimo Santos
2 min read
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Amazon Ads established a commercial partnership with OpenAI on September 10, 2026, to deliver conversational ad placements directly inside ChatGPT. This mechanism enables marketing teams to extend existing promotional campaigns into interactive dialogue sessions. United States advertisers test the pilot.
“Conversational ads represent the fastest-growing engagement opportunity on record for brands to reach new and existing audiences,” said Chris Conetta, director of Omnichannel Inventory at Amazon DSP. Conetta stated that artificial intelligence advertising meets consumers where they spend their hours today, giving marketing teams direct campaign access to users who actively interact with conversational chat tools.
The integration enables marketers handling full-funnel media plans on Amazon Ads to connect directly with active ChatGPT users as individuals research products, evaluate competing options, and finalize commercial choices during live chat sessions.
“Travel planning is becoming increasingly personalized, and travelers expect experiences that feel relevant,” said Katrin Koenig, president of Delta Vacations. Koenig explained that the joint initiative allows Delta Vacations to leverage consumer insights to determine placement timing inside ChatGPT, creating touchpoints where vacationers discover travel packages. She added that the travel company is among the earliest corporate brands testing the format to help shape artificial intelligence marketing applications.
Amazon Ads provides programmatic technology solutions driven by advanced artificial intelligence capabilities that allow corporate clients to organize, execute, refine, and quantify multichannel advertising investments across Amazon-operated digital properties as well as external online environments without relying on third-party ad identifiers. The programmatic platform supplies commercial partners with trillions of proprietary shopping, streaming, and browsing signals alongside direct publisher relationships to boost campaign efficiency at scale.
