TAG: pricing strategy

Apple reduces the price of the iPhone 17 Pro in China to expand market share

IPhone 18 Pro will have the base price maintained, but 512 GB versions will increase

PlayStation 6 could arrive at a more affordable price, market analysts indicate

Microsoft reduces Game Pass Ultimate by 23% and postpones Call of Duty launches

Sony is considering launching PlayStation 6 with a more competitive price than previous generations

Microsoft reduces Game Pass Ultimate by 23% and postpones Call of Duty launches

Star Fox for Switch 2 will have different prices between digital and physical versions

IPhone 18 Pro maintains base price, but models with 512 GB are subject to an increase of up to US$100

IPhone 18 Pro gains differentiated regional pricing strategy by Apple

Price pressure reduces demand for PlayStation 5 while Xbox gains ground

PlayStation 6 will have a strategic price to maintain Sony's leadership in the market

Take-Two drops premium price for Grand Theft Auto 6 and bets on value