New AirPods Pro 3 with Real-Time Translation Arrive in Brazil for R$ 2,699, Integrating Apple Intelligence

Apple officially started sales of its latest wearable devices in the Brazilian market this Friday (10). The highlights are the AirPods Pro 3 headphones, priced at R$ 2,699, and the new Apple Watch Series 11 lineup. Both products were unveiled globally in September, during the launch event for the company’s newest smartphone.
The AirPods Pro 3 arrive in the country with innovative features that promise to enhance communication and health monitoring. The main feature is real-time conversation translation, powered by Apple Intelligence, the company’s new artificial intelligence system. The company also began selling the entire new family of watches, which includes the Apple Watch Series 11, Ultra 3, and SE 3 models.
Live translation revolutionizes communication
The real-time translation feature on the headphones represents a significant step forward for users who interact in multilingual environments. The function uses the processing power of Apple Intelligence, which performs speech conversion fluidly. The system is already available in five languages, including Portuguese (Brazil), in addition to English, French, German, and Spanish, with plans to expand to other languages later this year.
The translation can be used in two distinct ways: the user can keep the AirPods in their ear and use the smartphone as a display, showing the transcription of what the interlocutor is saying; or, in a more practical mode, both parties involved can wear the headphones to receive the translation directly in their ear. To start the process, simply press the stem of the AirPods, which emits a sound to confirm the start of the mode. Apple stated that during translation, noise cancellation is adjusted so the user can focus on the converted speech, not just on isolated words, but on the full meaning of the sentences.
New sensors and improved design
In addition to software innovations, the company’s new headphone received important hardware updates. The AirPods Pro 3 feature an unprecedented heart rate sensor, a novelty that places the headphones in a broader health monitoring context. This sensor allows tracking heart rate during exercise, with full integration into the iPhone’s Fitness app, displaying data such as calories burned and distance traveled.

The device’s durability has also been enhanced, receiving an IP57 rating. This certification attests to superior resistance to water and sweat, making the headphones ideal for intense physical activities and outdoor use. According to the company, the design was refined after analyzing thousands of 3D ear scans, resulting in a more ergonomic and stable fit, with five different ear tip sizes available.
Apple Watch Series focuses on advanced health
The Apple Watch Series 11 line, in turn, focuses on advancing health features. The main model provides alerts for users if symptoms of high blood pressure are detected, a feature that depends on regulatory approval in each country for its full release. The new generation also introduces the Sleep Quality function, which assigns a score to sleep based on detailed metrics.
- Apple Watch SE 3: R$ 3,299
- Apple Watch Series 11: R$ 5,499
- Apple Watch Ultra 3: R$ 10,499
The SE 3 model, the more accessible version, was also renewed with the new S10 chip, retaining essential functions such as exercise tracking and safety features, such as fall detection. The top-of-the-line, Apple Watch Ultra 3, is intended for adventure sports and brings features such as satellite connectivity.






