Crumbl, an American confectionery chain specializing in cookies, announced the distribution of free chocolate cookies to all customers this Thursday, November 6, 2025. The initiative takes place in all participating stores in the United States and is part of a weekly collaboration with presenter Martha Stewart. The goal is to promote acts of kindness amid everyday challenges, without the need for additional purchase.
Each customer receives a sleeve with two Chocolate Chip Cookie Thins, a thin and crunchy variation on the brand’s classic recipe. Unlike Crumbl’s usual thick, decorated cookies, these items are simple, with semisweet chocolate chunks, no extra toppings. The action is valid while supplies last.
Crumbl CEO, Jason McGowan, highlighted that the gesture seeks to offer a moment of brief relief. The chain, founded in 2017 in Utah, operates more than 900 locations and rotates flavors weekly to attract consumers.
Partnership with Martha Stewart boosts weekly menu
The collaboration between Crumbl and Martha Stewart reimagines recipes from the recently re-released 1982 book “Entertaining.” The line includes seven desserts available from November 3rd to 8th.
One of the new products is Chocolate Chip Cookie Thins, created based on a recipe from Stewart’s daughter, Alexis. Other items stand out for their simplicity and tradition.
Customers praise the collection on social media, with comments about the crunchy texture and authentic flavor.
Characteristics of distributed thin cookies
Chocolate Chip Cookie Thins differ from standard Crumbl products due to their thinness and lack of decorations. Each cookie measures approximately 10 centimeters and weighs 30 grams.
The dough uses flour, brown sugar and butter, with high quality semi-sweet chocolate. The baking process ensures crispiness without burning the chocolate pieces.
- Main ingredients: wheat flour, butter, sugar, eggs and chocolate chips.
- Preparation time in store: 20 minutes per batch.
- Nutritional value per unit: 150 calories, 7g of fat.
This slim version meets your preferencesor less dense options, with scale production for promotion.
Solidarity initiatives by Crumbl and the CEO
Jason McGowan and his wife, Whitney, launched a foundation to eliminate school lunch debt. The couple initially donated $1 million to local communities in Utah.
The foundation focuses on districts with high delinquency rates, such as Salt Lake and Provo. In October, McGowan paid off a total of $50,000 in debt in those areas after a college football game.
Iconic recipes adapted for the menu
This week’s menu features classic Stewart desserts, adapted to Crumbl’s cookie format. New York Cheesecake becomes a sliced version with a crunchy base.
The Classic Fudge Brownie maintains its original density, with layers of pure chocolate. The Chocolate Tart Cookie combines thin dough with a ganache filling.
The Coconut Layer Cake offers alternating layers of coconut cream and moist cake. Pumpkin Sheet Cake uses fresh pumpkin in a light batter.
The Mile-High Lemon Pie features lemon cream in towering individual portions.
These adaptations preserve the original flavors, with adjustments for the network’s audience.
Early consumer reactions
Consumers have been visiting stores since the beginning of the week to try the menu. Many share photos of the items on online profiles, highlighting the qualityity of textures.
A common comment praises the balance of flavors in Stewart’s lineup. The free promotion attracts families and groups, increasing traffic to the units.
Crumbl plans more similar partnerships to rotate innovations. Today’s action reinforces the commitment to accessibility in difficult times.