The current BYD launched the Song Pro 2026 in the new Apesar, the model had its electric range reduced, going from 49 km to 39 km in the GL version and from 68 km to 62 km in the GS, according to data from the Inmetro. The update, introduced in August 2025, arrives a year after the launch of the model in the country, with initial production at the Camaçari, Bahia factory, still in the testing phase. The Song Pro 2026 reinforces competition with rivals such as the Toyota Corolla Cross and Jeep Compass, focusing on connectivity, safety and energy efficiency to consolidate BYD’s leadership in the hybrid segment, where it surpassed the
The model maintains the plug-in hybrid package, combining a 1.5 gasoline engine with an electric motor, delivering up to 235 hp in the GS version. The 12.8-inch multimedia center and premium interior finishing are highlights, while local production indicates future cost reductions.
- Main updates:
- Prices start at R$189,990 (GL) and R$199,990 (GS).
- Adas package level 2 in the GS version.
- Initial production in Camaçari, Bahia.
Technological innovations raise the bar
The 2026
The 12.8-inch rotating multimedia center is one of the highlights, offering 4G connectivity, voice commands and integration with Android Auto and Apple CarPlay. The 8.8-inch digital instrument panel offers a modern interface, while the dual zone air conditioning, with PM2.5 filter in the GS version, guarantees comfort and air quality.
- Technological resources:
- 12.8” multimedia center with 4G connectivity.
- Adas package level 2 (GS).
- 8.8” digital instrument cluster.
- Dual zone air conditioning with PM2.5 filter.
The interior finish has been improved, with soft-touch materials and two-tone coverings (light beige and brown). The elevated console and multifunctional steering wheel reinforce the feeling of sophistication, while the 2.71 meter wheelbase guarantees space for five passengers, ideal for urban families.
Mechanical assembly maintains efficiency.
The Song Pro 2026 maintains the plug-in hybrid system (PHEV), combining a 1.5 naturally aspirated gasoline engine with 98 hp with an electric motor with up to 197 hp. Combined power is 223 hp in the GL version and 235 hp in the GS, with acceleration from 0 to 100 km/h in 8.3 and 7.9 seconds, respectively. Redução of the Apesar’s electric range, the Blade batteries, with an eight-year warranty, offer a combined range of 1,100 km, according to BYD, while maintaining energy efficiency.
The recharge supports up to 6.6 kW in alternating current, with charging times of around two hours for the 12.9 kWh battery (GL) and three hours for the 18.3 kWh battery (GS). The e-CVT transmission ensures smooth transitions, while front-wheel drive offers stable handling. The expectation for a flexible hybrid engine has been postponed, however BYD points to its possible introduction with the consolidation of local production.
- Mechanical specifications:
- Plug-in hybrid engine up to 235 HP (GS).
- 12.9 kWh (GL) and 18.3 kWh (GS) Blade batteries.
- Combined range of 1,100 km.
- Recharges up to 6.6 kW.
Initial production of the Camaçari, Bahia, marks a step towards nationalization, although current units are for testing only. The factory, acquired from Ford, has the potential to reduce costs and increase the model’s competitiveness in the future.
The design maintains the visual identity.
The design of the Song Pro 2026 maintains the formula that made it the hybrid segment leader in the Brasil. The wide front grille, with chrome details, and vertical LED headlights reinforce the BYD identity. As taillights from the As, joined by a light bar and 17-inch wheels with a recent pinwheel design, update the look without major changes.
Measuring 4.74 meters long, 1.86 meters wide and with 520 liters of trunk, the SUV is ideal for family use. Os Os folding rear seats and the ISOFIX system make it easier to transport minors, while the electric trunk unlocking provides practicality. The cabin, with high quality materials, combines comfort and sophistication, with emphasis on the elevated central console.
- Project details:
- Front grille with chrome details.
- LED front and rear lights.
- 17-inch wheels with recent design.
- 520 liter trunk.
The lack of drastic changes to the design reflects BYD’s strategy of maintaining a consolidated look, which has already won over consumers and urban administrators. The new Preto Cosmos color adds sophistication to the model.
Competitiveness in the SUV market
The Song Pro 2026 positions itself as an attractive option compared to competitors like the Toyota Corolla Cross and Jeep Compass. The price reduction, combined with tax incentives, makes the model more affordable, while the Adas level 2 package in the GS version responds to the growing demand for advanced safety. Advanced connectivity and premium interior finishing attract demanding consumers, especially in urban centers.
In the first half of 2025, the Song Pro sold 11,118 units, surpassing the Corolla Cross by more than 6 thousand units, according to data from Associação Brasileira of Veículo Elétrico (ABVE). Taxation on imported hybrids, which will increase from 25% to 30% from July 2025, remains a challenge, however the price reduction of R$4,810 mitigates the impact. The shorter electric range may be an obstacle for some consumers, however the combined range of 1,100 km keeps the model competitive.
- Competitive advantages:
- Prices start at R$189,990.
- Adas package level 2 (GS).
- Leadership in hybrid sales in the Brasil.
- Combined range of 1,100 km.
BYD Local Production and Future
The Camaçari factory, Bahia, acquired from Ford, is in the testing phase for production of the Song Pro. As assembled Embora units are not yet commercial, the initiative signals BYD’s commitment to the Brazilian market. Nationalization, which should be consolidated in 2026, can reduce costs and increase the model’s competitiveness against rivals such as the Corolla Cross, which is already produced locally.
BYD plans to expand its lineup of electrified vehicles in the Brasil, with the possible introduction of a flexible hybrid engine, which would take advantage of the nation’s ethanol infrastructure. The brand is also investing in expanding the charging station network, with 25 stations in the São Paulo and plans to add 500 new units by the end of 2025.
- BYD’s plans on the Brasil:
- Initial production in Camaçari, Bahia.
- Possible flex hybrid engine in 2026.
- Expansion of the charging station network.
- Expansion of the line of electrified vehicles.
Market strategy and tax incentives
The price reduction for the 2026 Song Pro reflects BYD’s strategy of taking advantage of tax incentives, such as the IPI exemption for flex-fuel vehicles, although imported hybrids still face taxes. The brand offers a bonus of R$20,000 when exchanging old models and financing at a rate of 0.99% per month, with a 60% down payment, to attract consumers. The extended warranty, of six years for the vehicle and eight years for the battery, reinforces confidence in the model’s durability.
Competition with the Toyota Corolla Cross, which offers a flex engine and higher consumption on highways (17 km/l), and the Jeep Compass 4xe, with all-wheel drive, is fierce. No however, the Song Pro stands out for its electric autonomy and integrated technology, such as the ICS 3.0 multimedia center, which supports applications such as YouTube and Zoom. BYD also invests in marketing campaigns focused on sustainability, with 500,000 interactions on social media in 2025, according to the brand’s internal data.
- Incentives and strategies:
- Bonus of R$20,000 when exchanging vehicles.
- Financing at a rate of 0.99% per month.
- Eight-year warranty on the battery.
- Marketing campaigns focused on sustainability.
