Massimo Di Risio, founder of DR Automobiles, acquired the rights to the historic brands OSCA and Itala, signaling their return to the automotive market. The announcement appears through advertising campaigns broadcast on Italian television, focusing on sports and luxury vehicles produced entirely in the country. The initiative takes place in Anagni and Macchia d’Isernia, where new facilities have been renovated to house the operation.
The project represents a strategic transition for the group, which until now depended on assemblies based on foreign components. Agora, the emphasis is on industrial autonomy, with investments aimed at models that restore the brands’ pioneering essence. Detalhes technical and launches are scheduled for early 2026.
- Acquisition of rights in 2022 for OSCA, from the Maserati brothers.
- Expansion of the factory in Anagni with dozens of employees.
- Television campaigns launched in November 2025.
This movement occurs in a context of growth in the Italian automotive sector, where the appreciation of technical heritage is gaining ground.
Legacy of victories drives OSCA’s comeback
OSCA, founded in 1947 by brothers Ettore, Ernesto and Bindo Maserati in Bolonha, emerged after their departure from the original Maserati. The company specialized in light, agile automobiles with precise engines that competed in national and international events. Seu The first model, the MT4, equipped with a 1,092 cc engine and 72 horsepower, has been present in races since 1948.
Achievements on the track define OSCA’s identity
OSCA’s MT4 was successful in long-distance races, such as the Mille Miglia, where it stood out for its speed and endurance. In 1954, Stirling Moss and Bill Lloyd won the 12 Horas and Sebring with the model, beating factory teams with larger engines. The brand participated in four Grandes Prêmios of Fórmula 1 between 1951 and 1953, reaching ninth place in Monza with Franco Rol.
This trajectory reinforces OSCA’s positioning as a synonym for refined engineering. Current plans envisage maintaining this focus on sportsmanship, with exports to América from Norte and Ásia.
- Victories at Targa Florio and Sebring in the 1950s.
- Low-displacement bialbero engines for agility.
- Competition against Porsche and Ferrari in endurance.
The return aims to integrate modern technology without losing artisanal precision.
Itala pioneering in rallies and competitions
The Itala, established in 1904 in Turim, represented the technical pinnacle of early automobiles in the Itália. Seus Robust and luxurious vehicles attracted explorers and competitors, with the 35/45 HP model used in extreme challenges. The brand established itself in risky races, such as the first Targa Florio in 1906, won by Alessandro Cagno.
Exploration and innovation mark the history of Itala
In 1907, prince Scipione Borghese, mechanic Ettore Guizzardi and journalist Luigi Barzini completed the Pechino-Parigi raid aboard an The 16,000-kilometer journey crossed steppes, deserts and mountains, arriving 20 days before second place. Barzini documented the adventure in a book that became a journalistic reference.
The vehicle’s resistance on varied terrain demonstrated advances in durability. Hoje, the revival of the Itala emphasizes this functional luxury, with local production for reinterpreted models.
Investment and structure for autonomous production
DR Automobiles’s plan involves 50 million euros to relaunch the brands, creating 500 vacancies at the Macchia d’Isernia hub. The factory in Anagni, managed by Jarama Srl, already operates with teams dedicated to initial assembly. Essa expansion aims to reduce dependence on external parts and increase the added value of products.
The transition to full manufacturing occurs in phases, with a focus on Italian design and local components. Portais brands’ online platforms have been activated to engage enthusiasts, with Itala’s recently launched and OSCA’s in operation for years.
Technical details and targeted markets
For OSCA, sources indicate a 2.0 engine of Lotus origin in sports models, maintaining the light and performance character. The vehicles will be targeted at premium niches, with an emphasis on exports to regions with a high demand for sportiness. The Itala, in turn, will prioritize luxury with touches of adventure, in line with its rally history.
Presentation events are scheduled for January 2026 at Macchia d’Isernia, where final specifications will be revealed. Essa approach combines heritage with innovation, positioning brands in a competitive global market.
Industrial expansion and hiring in Molise
The unit in Macchia d’Isernia receives investments to support growing volumes, with production lines adapted to exclusive vehicles. The hires target specialized engineers and technicians, strengthening the local supply chain.
DR’s partnerships and strategic vision
Massimo Di Risio seeks alliances with Italian suppliers for key components such as chassis and electronics. The strategy encompasses diversification of the DR line, incorporating OSCA and Itala as top of the range products. Essa integration promotes national identity in the automotive sector.
The group plans dedicated events to demonstrate prototypes, inviting collectors and specialized media. The vision includes sustainability in manufacturing processes, with reduced emissions in the production chain.
Inheritance Maserati influences the new OSCA cycle
The Maserati brothers transferred the rights to OSCA in 2022, seeing in Di Risio the continuation of their passion for innovation. The original company closed in 1967, but left 77 chassis produced, many still in historic competitions.
Iconic models and international successes
The MT4 competed until 1966, with victories at the Nürburgring and Campagnano Vallelunga. Stirling Moss highlighted its handling in period reports, praising its lightness against heavy rivals.
Preparation for launch in 2026
Design details will be released in January, with a focus on mild hybrids to meet European standards. OSCA targets limited editions, while Itala explores off-road luxury SUVs.
This recovery reinforces the role of Itália as a cradle of resilient brands, with production starting in mid-2026.
