Google released for the first time a survey of the products that generated the greatest purchasing interest among Brazilians throughout 2025. The smartphone Poco X7 Essa classification highlights the growing preference for cost-effective devices in the national market.
The ranking was created based on search terms with high commercial potential, considering click volume and annual growth. The dominant presence of the Poco X7 Pro reflects a change in the consumer profile, which prioritizes robust technical specifications at more affordable prices. Modelos and Apple, such as the iPhone 17 and iPhone 16, are still among the most searched for, but have lost space to Chinese competitors.
- Labubu doll in first place, driven by viral trend on social media.
- Pens Bobbie Goods in third position, associated with creative activities.
- Olympikus Corre 4 sneakers and Arabic perfumes complete the initial top.
Poco X7 Pro Specifications
The Poco X7 Pro stood out for offering high performance in benchmarks, achieving scores above 1.8 million on AnTuTu. The device has a MediaTek Dimensity 8400 Ultra processor, manufactured in 4 nanometers, ideal for heavy tasks and games. The 6,000 mAh battery guarantees long autonomy, complemented by fast charging.
The 6.67-inch AMOLED screen with a rate of 120 Hz provides fluid animations and scrolling. IP68 certification ensures resistance to water and dust, a feature valued by active users. Essas features position the model as an affordable premium option, with prices around R$2,500 in online retail.
Comparison with the iPhone 17
The iPhone 17 maintains advantages in photography and video recording, thanks to its advanced camera array. The A19 processor, in 3 nanometer lithography, offers greater energy efficiency. However, the Poco X7 Pro surpasses it in screen size and battery capacity.
The price difference is significant, with the Apple model costing more than twice as much in basic versions. Essa disparity explains part of the greater interest in the Xiaomi device among Brazilian consumers. Ambos devices serve different audiences, with a focus on ecosystem for the Apple and raw performance for the Xiaomi.
Doll leadership Labubu
The Labubu doll, from the Pop Mart brand, topped the overall ranking due to its popularity as a collectible item. The design, which mixes cute and unusual elements, went viral on digital platforms throughout the year. Sales in surprise boxes increased the appeal among collectors of different age groups.
This trend reflects the impact of social networks on purchasing decisions. Celebridades and influencers contributed to the rapid dissemination of the product. The Labubu phenomenon surpassed traditional technology and fashion categories in the interest of Brazilians.
Top 10 overall ranking
The list reveals varied preferences between technology, leisure and practical items.
- Doll Labubu
- Smartphone Xiaomi Poco
- Pens Bobbie Goods
- Iphone 17 Apple
- Iphone 16 Apple
- Running shoes Olympikus Corre 4
- Arabic perfume
- board games
- Vídeo AMD Radeon RX 7600 board
- Moto Elétrica Infantil
These items dominated searches, indicating a balance between entertainment and daily usefulness.
Observed consumption trends
The ranking points to greater attention to products with a positive relationship between price and quality. Itens leisure activities, such as board games and electric scooters, gained space. Sustainable mobility appears with electric bicycles and scooters in relevant positions.
Wellness products, such as whey protein and creatine supplements, reflect a focus on health and fitness. Eletrodomésticos and TVs of different sizes indicate investments in home comfort. The variety reinforces the influence of online searches on purchasing choices throughout the year.
Other highlights from the list
Video cards and gamer accessories are among the most sought after, signaling continued interest in games. Itens of decoration, such as headboards and dining tables, show attention to the organization of the home. Perfumes and cosmetic creams complete the beauty and personal care categories.
Air conditioning and fans meet seasonal demands. The presence of Kindle and smartwatches highlights digital reading and health monitoring. The ranking serves as an indicator for retailers during the end-of-year season.
