Xiaomi’s Poco X7 Pro gains prominence in consumer surveys about iPhone 17
The consumption scenario in Brasil for 2025 points to a significant change in buyer preferences, as revealed by a comprehensive survey by Google that analyzed acquisition interest. Este study, based on consultations with high commercial potential and annual growth, highlights the increase in demand for more affordable devices and collectible items.
Enquanto Therefore, premium brands, such as Apple, see their models being surpassed in search volume by better cost-benefit alternatives. Este panorama reflects a widespread search for profitability and products that capture attention on social media, shaping retail strategies for the next year.
An in-depth analysis of online searches shows a diversification of interests, ranging from cutting-edge technology to leisure and well-being articles. Essa evolution in consumer choices is a clear indication of the priorities for the market in 2025, with an emphasis on innovation and accessibility.
Rise of the Poco X7 Pro in the market
The Poco X7 Pro by Xiaomi has established itself as a strong competitor in the smartphone segment, driven by its robust configuration and competitive price. Testes benchmarks such as AnTuTu recorded more than 1.8 million points, confirming its high performance.
Equipado with the MediaTek Dimensity 8400 Ultra processor, manufactured with 4 nanometer technology, the device is optimized to handle demanding tasks and heavy games without experiencing crashes.
Head-to-head with the iPhone 17
The iPhone 17, despite occupying fourth place in the general ranking of interest, maintains Apple’s reputation in the field of photography and video recording. The expectation is that the device will feature an improved set of cameras, preserving the brand’s already recognized quality on the market.
However, in aspects such as screen size and battery capacity, the Poco X7 Pro demonstrates superiority. The main difference between the two, and a deciding factor for many consumers, lies in the price.
The phenomenon of collectibles: Labubu
Liderando the overall ranking, the Kukla Labubu doll from the Pop Mart brand illustrates the strength of viral trends on social media. Este collectible item, with its captivating design and unexpected elements, quickly gained popularity among the public.
Labubu’s aesthetic, which combines appeal and quirkiness, became a digital phenomenon throughout the year. Sua popularity was driven by influencers and the “unboxing” culture on digital platforms, leading to massive participation.
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Consumer trends for 2025
The general ranking points to greater attention to products with a positive relationship between price and quality. Itens aimed at leisure, such as board games and electric scooters, gained significant prominence in searches. Sustainable mobility comes to the fore, thanks to electric bicycles and scooters in respective positions. Produtos health-oriented supplements such as whey protein and creatine supplements reflect a growing concern for well-being and fitness. Eletrodomésticos and televisions of different sizes indicate continued investments in home comfort. The diversity of interests reinforces the influence of online searches on purchasing choices throughout the year.
List of the ten most searched products
The Google survey for 2025 presents a variety of products that captured consumers’ attention, indicating diverse preferences between technology, leisure and practical items for everyday life.
1. Boneca Labubu
2. Smartphone Xiaomi Poco
3. Canetas Bobbie Goods
4. Apple iPhone 17
5. Apple iPhone 16
6. Tênis Olympus Corre 4
7. Perfumes Arabs
8. Jogos board
9. Placa AMD Video Radeon RX 7600
10. Moto children’s electrical
Other highlights in online searches
Placas of video and accessories for gamers are among the most sought after, demonstrating the continued interest in the world of electronic games. The gaming community continues to drive demand for high-performance hardware.
Itens of decoration, such as headboards and dining tables, indicate a growing attention to the organization and aesthetics of the home. Consumers seek to optimize their spaces with products that combine functionality and design.
Perfumaria and cosmetic creams complement the beauty and self-care categories, highlighting the search for products that enhance appearance and contribute to personal well-being. Há an appreciation of more elaborate care routines.
Condicionadores of air and fans respond to the seasonal needs of consumers, especially in hot climate regions. The presence of devices such as Kindle and smartwatches highlights the value of digital reading and health monitoring, consolidating the trend of smart products in everyday life.
