Amazon Japão is holding its traditional Ano Novo promotion, called Smile SALE
Consumers access discounts in varied categories, such as food, drinks, essential items, fashion, sports and electronics. The sale includes extra points campaigns and the popular lucky bags, known as fukubukuro.
The promotion adopts the theme “Start a good year with a smile” and attracts millions of participants annually. Ela combines direct offers with surprise elements, facilitating savings at the beginning of the year.
Event dates and duration
The Smile SALE Hatsuuri 2026 lasts five full days. The offers activate precisely at 9am on January 3rd and close at 11:59pm on the 7th.
This period allows purchases over the weekend and following business days. Consumidores plan access to avoid traffic spikes on the website.
Amazon prepares servers for high demand typical of Ano Novo events. Participantes outside of Japão consider the time zone difference, which varies by 12 hours in relation to the time of Brasília.
Product categories on offer
The promotion covers a wide selection of items with significant discounts. Eletrônicos stand out, including refurbished Apple devices such as the iPad mini with A17 Pro chip.
Compact Anker chargers, Fire Stick 4K TV and JBL PartyBox speakers appear on pre-sale at reduced prices. Laptops from brands such as FMV, HP and ASUS, in addition to Xiaomi tablets, are part of the recommended list.
- Food and drinks;
- Beauty and personal care items;
- Home and kitchen products;
- Sports and outdoor equipment;
- Fashion and accessories.
These categories receive special attention from Amazon, which publishes selected items in advance.
Lucky bags available
Fukubukuro represent the central attraction of Hatsuuri. Elas are divided into two main types: fun ones, which only reveal brand, quantity and brief description, and transparent ones, with visible content.
Consumers choose by category, such as gourmet, beauty, home, electronics, fashion or others. The bags are already on sale before the promotion officially starts.
Many include products worth more than the price paid. The Amazon offers limited options, which generates high demand upon launch.
Stock sells out quickly in popular categories. Participantes monitor the dedicated page to ensure acquisition.
Extra points campaign
The points campaign requires prior registration, available since December 2025. Após registration, purchases during the period qualify for progressive bonuses.
Amounts starting at 5,000 yen accumulate additional points, increasing in bands of 10,000 and 20,000 yen. Eletrodomésticos, computers, televisions and audio equipment receive an extra bonus of up to 4%.
The higher the total spend, the higher the points reward. Esses points are used for future purchases on the platform.
The campaign encourages larger acquisitions. Consumidores combine needs with wants to maximize returns.
Parallel stamp promotion
Another parallel action involves collecting digital stamps. Ela extends until January 10, 2026.
Participants must make at least one purchase over 2,100 yen within the eligible period. Selos are obtained by completing simple tasks, such as signing up for the points campaign or using Prime services.
- Watch content on Prime Video;
- Listen to music on Amazon Music Prime;
- Purchase eligible products for Prime members.
Complete collection grants chances at prizes of 450 yen or up to 45 thousand limited points. The promotion encourages engagement with the Amazon ecosystem.
Tips for maximizing savings
Planning purchases in advance optimizes results at Hatsuuri. Consumidores list desired items and compare regular prices.
Registration for campaigns occurs in advance to avoid loss of benefits. Membros Prime receive additional benefits, such as free shipping on many products.
Monitoring flash deals throughout the five days reveals extra discounts. Combinar fukubukuro with sale items balances surprise and control.
Featured electronic products
Electronics account for most of the most attractive offers. Refurbished Dispositivos Apple undergo rigorous Amazon verification.
The iPad mini stands out for its upgraded performance. Caixas Bluetooth powerful sound, like JBL models, meet demands for quality audio.
Fire TV Stick 4K improves streaming experience. Carregadores Anker solve mobility needs with compact design.
Laptops and tablets from various brands facilitate choices by price range. Consumidores find options for work, study or entertainment.
Fukubukuro by category
Lucky bags are organized in a practical way. Categoria gourmet includes premium foods and selected drinks.
Beleza offers skin and hair care products from recognized brands. Casa and kitchen brings utensils and functional items.
Electronics surprise with accessories or smaller devices. Moda varies between seasonal clothing, footwear and accessories.
Each type balances value and surprise. Opções transparent services serve those who prefer certainty in content.
International access to the promotion
Consumers outside of Japão use parcel redirection services. Esses services provide local address for purchase and forward packages internationally.
Amazon.co.jp accepts international cards for many transactions. Verificação of export restrictions occur per product.
Shipping and customs fees are calculated separately. Planejamento in advance avoids surprises in final costs.
Many Brazilians adopt this practice to access exclusive offers. Experiência accumulated facilitates the process over the years.
Preparation for the event
Amazon publishes recommended items in advance. Isso allows detailed search for specifications and reviews.
Creating a wish list on the website speeds up shopping on launch day. Ativação of notifications informs about stock restocks.
Eligibility check Prime optimizes benefits. Active and updated Conta avoids problems during checkout.
Benefits of combined campaigns
Combining points campaigns with stamps multiplies advantages. Eligible Participantes accumulate significant returns.
Extra points add up to potential prizes from the stamps. Estratégia focused on bonus categories increases percentages.
These actions encourage loyalty to the platform. Accumulated Pontos are used throughout the year for various purchases.
Offers on essential items
Everyday items receive relevant discounts. Alimentos non-perishables and drinks are stored economically.
Hygiene and cleaning products are part of seasonal promotions. Itens home improve initial organization of the year.
These offerings meet practical needs. Famílias take advantage of annual replacement with cost reduction.
