Meta’s virtual assistant arrives on WhatsApp with new artificial intelligence functions
Meta has started releasing its artificial intelligence assistant, Meta AI, to WhatsApp users on Brasil. The new tool, integrated directly into the messaging application, promises to transform the way people interact, offering a range of features that range from answering simple questions to creating images and complex content using text commands.
The integration represents a significant step by the company in popularizing its AI technologies, making WhatsApp an even more centralized environment for daily tasks. The resource is being gradually made available to users in Portuguese, with the aim of reaching the entire national base in the coming months.
Built on the advanced Llama 3 language model, Meta AI is designed to be an intuitive and versatile conversational assistant. Sua activation does not require the installation of additional applications, being accessible directly from the main WhatsApp interface, through a new circular and colorful icon.
Main features of the virtual assistant
The Meta AI is designed to act as an all-in-one personal assistant, capable of performing a variety of tasks directly in the chat window. One of its most notable capabilities is that of functioning as an improved search engine, providing quick and contextualized answers on practically any topic, from culinary recipes to the schedule of cultural events in the city.
The assistant can also offer personalized recommendations. When requesting suggestions for movies, restaurants or travel destinations, the AI analyzes the question and returns relevant options, streamlining the decision-making and planning process for the user.
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Another standout feature is the ability to generate creative content. The tool can prepare texts, create captions for social networks, compose emails or even develop multiple choice tests on a specific topic, serving as a useful tool for students and professionals.
Furthermore, AI can assist in practical day-to-day tasks, such as suggesting which vegetables are most suitable for planting in a vegetable garden, considering the local climate and season, demonstrating its versatility beyond the purely digital environment.
How to start a conversation with Meta AI
The process to start using the new artificial intelligence on WhatsApp was designed to be simple and straightforward, without the need for complex configurations. The first step is to ensure that the app is updated to the latest version available in your smartphone’s app store, whether Android or iOS.
With the updated application, the user must look for a new icon, a circle with a ring in shades of blue and purple, located at the top of the main chat screen. On some devices, it may appear next to the search bar or camera icon.
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When you tap this icon, a new chat screen with the Meta AI will open, similar to a regular conversation. From there, simply type a question or command in the message field to start the interaction and explore the various features that the virtual assistant offers.
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The generation of images and creative content
One of the most impressive features of Meta AI is its ability to create photorealistic or stylized images from simple textual descriptions. When using the “imagine” command followed by a detailed description of what you want to visualize, artificial intelligence generates an original image in a few seconds. Esse feature, powered by Meta’s imaging technology, allows users to materialize ideas, create illustrations for projects or simply have fun with the tool’s creativity. The quality and speed of generation are optimized for the mobile experience, making the process agile and accessible for everyone, regardless of technical design knowledge. AI is capable of interpreting complex commands, combining styles, objects and scenes to produce unique results, which can be immediately shared in conversations or saved to the device’s gallery.
Improved interaction in group conversations
Meta’s artificial intelligence is also designed to enrich group interactions, functioning as a collaborative participant. Para To activate the assistant in a conversation with multiple members, simply type “@MetaAI” followed by the desired question or command. Dessa way, everyone in the group can see the request and the response generated by the AI.
This functionality opens up a range of possibilities for collective use, such as planning a meeting by asking for location suggestions, answering factual questions to resolve a debate, or even generating fun images collaboratively to illustrate a topic discussed in the group. The interaction is fluid and integrated, treating the AI as another member of the conversation.
Privacy and data use in AI training
The issue of privacy is a central point in the implementation of AI technologies. Meta claims that personal messages and calls on WhatsApp remain protected by end-to-end encryption, which means that not even the company can access them. Interactions with the Meta AI, in turn, are processed to provide answers, but are handled with security protocols.
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To train its language models, Meta uses publicly available information on its platforms, such as open posts on Facebook and Instagram, as well as licensed data. The company guarantees that information from private profiles and personal messages are not used in this process. Além In addition, the company provides users with a form that allows them to request that their public data not be used to train future versions of AI, offering greater control over their information.
The future of artificial intelligence in the Meta ecosystem
The launch of Meta AI on WhatsApp is just the beginning of a larger strategy to integrate artificial intelligence across its product ecosystem. The company has already confirmed that the assistant, powered by the Llama 3 model, is also being integrated with the Messenger, Instagram and Facebook, creating a cohesive and ubiquitous experience.
Future plans include expanding AI capabilities, such as customizing avatars and generating even more sophisticated content. Meta’s vision is for the assistant to become a proactive tool, capable of anticipating needs and further simplifying users’ digital tasks, consolidating itself as an indispensable resource in everyday life.
Availability and reach of the new tool
Meta AI is being launched in a dozen countries beyond Estados Unidos, including Brasil. The functionality in Portuguese is one of the new features of this expansion, allowing millions of Brazilians to interact with the tool in their native language, which is essential for its mass adoption in the country.
