AI market reveals Copilot with low 1.1% web share and ChatGPT and Gemini dominance in early 2026

Microsoft registers limited participation with Copilot in the web version at the beginning of 2026. Recent Dados indicate that the tool only reaches 1.1% of the artificial intelligence chatbots market. Esse percentage reflects traffic measurements on websites dedicated to these platforms.

The scenario shows clear dominance of other services. ChatGPT accounts for 64.5% of visits, while Gemini reaches 21.5%. Outros competitors like Grok, DeepSeek, Perplexity, and Claude share the rest of the space.

These numbers are based on web traffic analyzes carried out until the beginning of January 2026. The category of AI chatbots grew in the period, but Copilot did not keep up with the pace of expansion seen in rivals.

Data reveals stagnation of Copilot

The Copilot web showed minimal variation in the last 12 months. The service went from 1.5% share in January 2025 to 1.1% at the beginning of 2026. Essa reduction occurs despite small monthly gains in specific periods of the previous year.

The category as a whole has expanded significantly in the same span. Concorrentes captured most of the additional growth. Gemini, for example, went from 5.7% to 21.5% in the period analyzed.

• ChatGPT: dropped from 86.7% to 64.5%
• Gemini: rose from 5.7% to 21.5%
• Grok: reached 3.4% from a negligible level
• DeepSeek: reached 3.7%
• Perplexity: remained at 2.0%
• Claude: recorded 2.0%

These percentages only consider access via the web. Plataformas mobile and desktop applications are not counted.

Recent evolution of web traffic

Copilot traffic showed positive growth in specific weeks of 2025. Picos reached up to 19% in September, with variations between 12% and 16% in November. However, the service recorded a 19% drop in December.

Other chatbots showed more significant movements in the same 12-week period. The Gemini has consistently posted gains above 40% across most measurements. The Grok also demonstrated continued acceleration.

ChatGPT has faced gradual reductions over the months. The accumulated loss reached 22% at the end of the analyzed interval. Perplexity and Claude maintained positive variations most of the time.

These fluctuations indicate intense competitive dynamics. The category’s growth outpaced Copilot’s ability to attract new users proportionately.

Comparison between main platforms

ChatGPT continues to lead the AI ​​chatbot market. The service accounts for the absolute majority of registered web visits. Sua broad base supports the position even with gradual losses throughout 2025.

Gemini consolidated itself as the strongest second place. The advancement reflects integration with Google services and frequent updates. The platform captured a significant portion of users who migrated from other options.

Other services gained relevant space in the scenario.

• Grok reached 3.4% with constant growth
• DeepSeek reached 3.7% in a short time
• Perplexity and Claude tie at 2.0% each

Copilot remains in the 1.1% range, below all direct competitors listed. The difference increases when compared to the leaders.

Integration of Copilot into Windows 11

Copilot has had a native presence on Windows 11 since 2023. Integration facilitates direct access through the operating system. Milhões of devices receive the tool by default.

Microsoft does not publish official usage figures on this platform. Diferentemente other indicators, adoption data remains internal. The absence of public information contrasts with disclosures about other products.

Apps on Microsoft Store show difference in reviews. The Copilot accumulates more than 71 thousand reviews. ChatGPT registers just over 2 thousand in the same environment.

This disparity suggests greater exposure of Copilot among Windows users. Automatic installation and system prompts contribute to the volume. ChatGPT requires manual download from the store.

Presence in browsers and applications

Copilot integrates with Edge, the Microsoft browser with a global share of more than 10%. The sidebar allows direct use during navigation. Medições of traffic does not capture this access modality.

Mobile and desktop applications represent another front of use. Plataformas like iOS and Android offer dedicated versions. Web traffic, however, serves as the main comparative reference.

Competitors adopt similar distribution strategies. Gemini benefits from its presence in the Google ecosystem. ChatGPT maintains an independent application with a large installed base.

Trends observed in the market

The AI ​​chatbot market has expanded rapidly in recent years. Milhões of users access these tools daily. The category attracts attention from companies and consumers on a global scale.

Constant updates drive engagement on leading platforms. Novos templates and features arrive periodically on the most popular services. Essa dynamics favor those who maintain a fast pace of innovation.

The Copilot receives regular upgrades from the Microsoft. Integrações with productivity and search are part of the strategy. The web version, however, does not reflect the same level of traction observed in competitors.

Competition remains open in the segment. Smaller Serviços such as Grok and DeepSeek demonstrate the ability to grow quickly. Posições may change with future releases by any participant.

Consolidated numbers for the period

Long-term measurements show clear transformation in the market. ChatGPT’s initial dominance gradually reduced. Outras platforms occupied the space freed up throughout 2025.

Gemini stands out as the biggest beneficiary of the change. The service multiplied its presence by a factor of more than three in a 12-month period. Grok and DeepSeek have emerged as relevant options in the recent scenario.

The Copilot maintained a narrow range of variation. Ganhos margins did not offset the category’s overall growth. Relative participation decreased even with absolute increases in some months.

This data only covers direct web access to domains. Integrações in search engines and applications can alter the perception of actual use. Microsoft has exclusive channels via Windows and Edge.

Current distribution between services

The current configuration reflects consolidation in a few main players. ChatGPT and Gemini account for more than 86% of visits combined. The remainder is divided between emerging and established options.

• ChatGPT: 64.5%
• Gemini: 21.5%
• DeepSeek: 3.7%
• Grok: 3.4%
• Perplexity: 2.0%
• Claude: 2.0%
• Copilot: 1.1%

Other smaller services complete the total. Fragmentation increases as new tools enter the market. The barrier to entry is reduced with accessible technological advances.

Integrated use perspectives

Tools like Copilot gain an advantage in corporate environments. Integration with Microsoft 365 favors enterprise adoption. Milhares of companies use the service in their work routines.

Individual users access via multiple entry points. Presence in the operating system facilitates initial experimentation. Retention depends on experience delivered compared to alternatives.

The market evolves quickly with new launches. Atualizações impact user preferences over short periods. Continuous Acompanhamento reveals constant changes in traffic distribution.