Apple revealed this Monday, January 26, 2026, the second generation of AirTag, its object tracking device. The new model maintains the discreet circular design of the original version, launched in 2021, but brings significant improvements in range and audio. Prices at Brasil start at R$369 for the individual unit.
The announcement marks the company’s first product in the year 2026. The tracking tag arrives with a second generation Ultra Wideband chip, the same one present in the iPhone 17 line and other recent devices from the brand. Essa update allows for more accurate and efficient localization.
Availability on the Brazilian market is confirmed soon, with prices already announced by the official Apple store. The package with four units costs R$1,249, which is equivalent to R$312.25 per device.
Main technical improvements
The AirTag 2 incorporates a second-generation UWB chip that extends the range of the Busca Precisa by 50% compared to the previous model. Essa function combines visual, tactile and audible responses to guide the user to the lost object more efficiently.
The internal speaker has been redesigned to deliver sound up to twice as far away. Essa change facilitates auditory localization in larger environments or with obstacles.
Apple just announced the AirTag 2!
—Brandon Butch (@BrandonButch)January 26, 2026
– More powerful Precision Finding (can find items up to 50% further away than AirTag 1)
– New Bluetooth chip for longer range
– 50% loud speaker
– New chime sound
– Available today for $29pic.twitter.com/8RdNZjD0xn
Advanced location features
The Busca Precisa now also works directly on the Apple Watch Series 9, Ultra 2 or later models. Users can view distance and direction on their wrist without relying solely on their iPhone.
The device maintains IP67 certification for water and dust resistance. The battery remains in the CR2032 standard, easy to replace by the user.
The Compartilhar Localização function of Item allows you to send the AirTag position to others temporarily. Essa tool helps in situations of collective loss, such as luggage when traveling.
Specifications and compatibility
- Second generation Ultra Wideband chip for precise tracking;
- 50% more powerful speaker with doubled sound range;
- IP67 certification against water and dust;
- Tactile response with light vibrations;
- Replaceable CR2032 battery;
- Full integration with the Buscar network of the Apple ecosystem.
AirTag 2 requires iOS 26 or iPadOS 26 for full operation. Modelos Older iPhone or iPad may have limitations in advanced features.
The Buscar network uses millions of Apple devices anonymously to locate items outside of direct Bluetooth range. Todo the process maintains end-to-end encryption.
Design and accessories available
The circular and compact format remains identical to the first generation. Essa choice preserves versatility for attaching to keys, bags or suitcases.
Apple has launched a new FineWoven keychain in sustainable fabric. Colors include fox orange, midnight purple, navy blue, moss and black.
The accessory costs R$426 at Brasil and complements the daily use of the AirTag 2. The FineWoven material replaces previous leather options.
Prices and purchasing options
At Brasil, the individual AirTag 2 has a suggested price of R$369. The Essa range maintains the value close to the launch of the previous generation.
The package with four units costs R$1,249. Essa option reduces unit cost and serves users who need to track multiple objects.
The Apple online store already displays the prices, although sales will start soon. Revendedores authorized persons must follow the same table.
Integration with the Apple ecosystem
The new Bluetooth chip expands the overall detection range. Combinado to UWB, the system offers faster localization over greater distances.
Compatibility with Apple Watch to Busca Precisa represents an important new feature. Usuários gain flexibility by leaving your iPhone at home or in your pocket.
The Buscar network continues to be the main differentiator compared to competitors. Milhões of devices anonymously participate in the global localization process.
Privacy remains prioritized with full encryption. Nenhum location data is stored on the AirTag itself.
Comparison with the previous generation
The original AirTag, launched almost five years ago, set the standard in the tracker market. The new version maintains what worked well and improves critical points.
The expanded range resolves one of the main criticisms of the 2021 model. Usuários in large environments directly benefit from this evolution.
The more powerful sound makes it easier to search in noisy or distant places. The combination of audio, vibration and visual arrows makes the experience more intuitive.
The replaceable battery prevents planned obsolescence. Usuários can keep the device functional for years with simple changes.
Practical applications in everyday life
Professionals who travel frequently can attach the AirTag 2 to checked bags. Integration with partner airlines optimizes recovery in cases of loss.
Families use the sharing feature for common items. Pais come with school backpacks or shared vehicle keys.
Pet owners attach the device to collars. Real-time location offers additional security on tours.
Companies incorporate AirTags into portable equipment. Corporate tracking gains precision with new embedded technologies.
The device assists people with visual impairments through enhanced audible and haptic feedback. Accessibility receives special attention in improvements.
Global availability
The launch takes place simultaneously in several countries. Mercados as well as Estados Unidos, Europa and Ásia receive immediate stocks.
At Brasil, pre-sales start in the next few days. The Apple confirms full compatibility with locally sold devices.
Logistics partners are already preparing distribution. Lojas physical and online stores should offer the product in February.
The strategy maintains competitive prices in light of recent inflation. The company absorbs part of the costs to encourage adoption.
Future of Personal Tracking
The evolution of AirTag reflects Apple’s continued investments in location technologies. The second-generation UWB chip lays the foundation for future integrations.
Existing users can upgrade without losing basic functionality. Backwards compatibility ensures smooth transition.
The Buscar network grows daily with new devices activated. Essa expansion improves coverage in remote regions.
The balance between innovation and privacy defines the company’s positioning. Recursos anti-unwanted tracking remains active.
The AirTag 2 consolidates its leading position in the segment. Concorrentes need to equal a combination of precision, security and integration.
