Japão opened its first permanent theme park in the Pokémon franchise that is entirely outdoors. Localizado in the city of Inagi, within the Parque complex of Diversões Yomiuriland, in the metropolitan region of
The project occupies an area of approximately 2.6 hectares and was designed to integrate the famous characters into the natural environment, offering a different interaction from existing urban centers and themed stores. The proposal is to allow visitors to meet the Pokémon in settings that resemble their original habitats, exploring nature while participating in interactive activities.
The park structure was divided into two main thematic areas, Floresta Pokémon and Cidade of Snakestalk, each with different proposals to engage the public. Enquanto one focuses on exploration and observation, the other focuses on commercial and entertainment activities, creating a complete circuit for families and admirers of the brand.
Opening details and initial presentation
During the press preview, a vibrant parade featuring iconic characters like Pikachu and Eevee marked the presentation. Os Pokémon marched and danced along a designated route, providing a visual and sound spectacle that excited everyone present and demonstrated the festive tone that the park intends to adopt.
The teams responsible for the project guided guests through the areas, explaining the creation process and the strategic positioning of the characters. The objective was to create a feeling of harmonious coexistence, where the Pokémon seem to be part of the natural and urban landscape of the place, reinforcing immersion.
An immersion in the nature of Floresta Pokémon
The main attraction of Floresta Pokémon is a walking trail about 500 meters long, carefully designed amidst the native vegetation of Yomiuriland. The route was designed to be accessible to visitors of all ages, with clear signage and rest points along the way.
When walking the trail, visitors can find several Pokémon positioned at strategic points, creating moments of surprise and enchantment. The setting seeks to faithfully reproduce the characters’ natural habitats, allowing the audience to observe them in realistic settings, as if they were on a true journey of exploration.
This approach offers a unique experience, contrasting with more common indoor attractions. A walk in the forest allows for a deeper connection with the Pokémon universe, encouraging observation and discovery at a calm and contemplative pace.
The urban structure of Cidade of Snakestalk
Complementing the nature area, Cidade of Snakestalk serves as the urban center of PokéPark Kanto. Esta zone is home to themed stores, which offer a wide range of exclusive products and merchandise related to the franchise, many of them developed especially for the park.
In addition to shopping opportunities, the city houses spaces dedicated to interactive activities, where visitors can participate in games and other experiences involving the characters. The architecture and decoration of the place are completely themed, with details that refer to the universe of games and anime.
Visitors will be able to find items commemorating the opening, limited edition products and a selection of the franchise’s most popular Pokémon. The area was designed to be a meeting and rest point, where it is possible to recharge your batteries before continuing to explore the park.
The design of Cidade by Snakestalk was planned to organize the flow of people and facilitate access to services, such as food and bathrooms, ensuring comfort and convenience for all visitors, from families with young children to the most dedicated fans.
The strategic vision behind the project
Tatsuya Ohno, general manager of PokéPark Kanto LLC, explained during the press conference that the main intention of the project is to create an environment where visitors can encounter Pokémon in a spontaneous and fun way. The idea is that interaction occurs naturally, whether during a walk through the forest or when exploring the city’s attractions, promoting a more authentic connection with the brand and its characters.
The choice for an outdoor park represents an evolution in The Pokémon Company’s entertainment strategy, which until then focused on closed spaces like Pokémon Centers. Esta new approach takes advantage of the growing demand for outdoor activities and offers a more dynamic and healthy experience, aligned with the values of exploration and adventure present at the essence of the franchise. The expectation is that PokéPark Kanto will become a reference point for tourism in the region, attracting not only the local public, but also fans from all over the world.
The meaning for the city of Inagi and Yomiuriland
The installation of PokéPark Kanto within Yomiuriland is a strategic move that benefits both the Pokémon franchise and the amusement park and the city of Inagi. Para Yomiuriland, one of the most traditional parks in Tóquio, the addition of a brand with global appeal like Pokémon represents a modernization and a strong attraction for a new public profile. The integration of PokéPark into the existing complex creates synergy, encouraging visitors to explore both attractions and increasing the time spent there. Para the city of The project solidifies the Kanto region’s position as a central hub for Japanese pop culture, offering a permanent attraction that celebrates one of the world’s most valuable intellectual properties in an innovative format integrated with nature.
What to expect from the visitor experience
The combination of the two thematic areas was designed to offer a complete day of activities. Visitors can start with a relaxing walk along Floresta Pokémon, discovering characters along the way, and then head to Cidade of Snakestalk to interact with technology attractions, shop and enjoy the vibrant atmosphere.
Ticket and operating information
The park management informed that all details about ticket sales, prices, packages and opening hours will be officially announced in the coming days, before opening to the general public. Information will be available on the official Yomiuriland and PokéPark Kanto channels.
The new park will operate according to Japão local time and is prepared to receive a large volume of visitors. The expectation is that the attraction will become one of the main destinations for fans of Pokémon in the country, further consolidating the franchise’s presence in the themed entertainment sector.
