Amazon in Japan launches exclusive offers for the new iPad Pro and MacBook Air equipped with M4 chip

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iPad Pro Foto: iPad Pro - Foto: tinhkhuong / Shutterstock.com

Amazon on Japão launches exclusive offers for the new iPad Pro and MacBook Air equipped with M4 chip
iPad Pro M4, MacBook Air M4, Amazon Japão, Ofertas Apple, Chip M4

Amazon Japão kicked off a high-profile promotional event, “Smile Sale”, offering significant discounts on Apple’s latest releases. The campaign attracts the attention of consumers and technology enthusiasts by including the new iPad Pro and MacBook Air, both equipped with the powerful M4 processor, in special purchase conditions. The initiative represents an opportunity to acquire cutting-edge devices at more competitive prices in the Asian market.

The offers cover different device configurations, allowing customers to choose models that best suit their storage and connectivity needs. Além of products with the M4 chip, the promotion also includes other devices from the Apple ecosystem, such as the iPad mini, making the event a comprehensive window of opportunity for fans of the brand looking to upgrade their equipment.

This movement by the online retail giant in Japão heats up the electronics market and positions Apple’s new products in an even more competitive way. The expectation is that the campaign will boost sales and reinforce the public’s interest in the technological innovations brought by the M4 chip, especially with regard to performance and artificial intelligence capabilities.

Details of offers and promotional prices

During the “Smile Sale” event, one of the highlights is the 13-inch iPad Pro with M4 chip, 256 GB of storage and Wi-Fi + Cellular connectivity. The device is being offered for 188,800 yen, a price that represents a considerable saving over the standard retail price in the country, making it an attractive option for professionals and content creators.

For those looking for even more capacity, the 11-inch model of the iPad Pro with 1 TB of storage is also at a significant discount. Este device, aimed at users who handle large files and heavy applications, can be purchased for 244,800 yen. The promotion extends to different versions, allowing consumers to compare and choose the one that best fits their budget and usage.

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In the notebook segment, the 13-inch MacBook Air, equipped with the M4 chip, 16 GB of RAM and a 256 GB SSD, is available for 141,800 yen. The Este price makes the ultralight Apple an even more interesting option for students and professionals who need portability without giving up robust performance for everyday tasks.

The Amazon Japão promotion also includes the iPad mini with A17 Pro chip and 128 GB of storage, in the Wi-Fi version, for 73,800 yen. Este compact model is ideal for those looking for a portable device for reading, gaming and media consumption, combining high performance in an easy-to-carry format.

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The power of Apple’s new M4 chip

The M4 chip, present in the latest iPad Pro and MacBook Air models, represents a significant leap in the Apple processor architecture. Construído with second generation 3 nanometer technology, it offers an unprecedented level of energy efficiency and performance. Sua CPU with up to 10 cores is designed to handle everyday tasks and complex professional workflows, from 4K video editing to 3D modeling, with remarkable agility and lower battery consumption.

The 10-core GPU built into the M4 introduces hardware-accelerated mesh shading and ray tracing technology to the iPad for the first time. Isso takes the graphic quality of professional games and applications to a new level, providing much more realistic lighting, shadows and reflections. The GPU architecture also optimizes performance in rendering tasks, ensuring creative professionals can work faster and more efficiently, transforming the iPad Pro into a true portable workstation.

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The on-chip artificial intelligence revolution

One of the M4’s biggest advances is in its Neural Engine, the most powerful ever created by the Apple. Capaz performing up to 38 trillion operations per second, this component is the brain behind the artificial intelligence and machine learning functionalities of new devices. Essa capability allows complex AI tasks to be performed directly on the device, ensuring greater speed, privacy and security, as data does not need to be sent to the cloud for processing. In practice, the Neural Engine accelerates functions such as real-time audio transcription, advanced image recognition and the ability to isolate an object from the background in a 4K video with just one touch, opening up a range of possibilities for developers and users. With the integration of the Apple Intelligence, the M4 chip becomes the basis for a more intuitive and proactive user experience, anticipating needs and intelligently automating tasks.

Ultra Retina XDR display and improved design

The new iPad Pro not only stands out for its performance, but also for its screen. Ultra Retina XDR technology uses an innovative “tandem OLED” system that combines light from two OLED panels to generate phenomenal brightness and precise control over each pixel. The result is a stunning visual experience.

The screen reaches 1,000 nits of full-screen brightness for SDR and HDR content, with peaks of up to 1,600 nits for HDR. Isso means deeper blacks, more vibrant colors and incredible detail in both light and dark areas of the image.

This image quality transforms the use of the device for photography and video professionals, who can edit their work with exceptional color fidelity. Para the consumption of media, such as movies and games, the experience becomes much more immersive and realistic.

MacBook Air: lightness, performance and sustainability

The MacBook Air with M4 chip maintains its iconic thin and light design, but raises the performance bar for the ultrabook category. The efficiency of the new processor allows it to perform demanding tasks fluidly, remaining silent and with a long battery life, ideal for those who work or study on the go.

Its 13.6-inch Liquid Retina display offers rich colors and sharp details, perfect for editing photos, creating presentations or simply watching movies. The combination of portability and power makes the MacBook Air a versatile tool for a wide range of users.

Cutting-edge connectivity for professionals

Apple’s new devices are equipped with the latest connection technologies. The Pro iPad models with the Cellular option support 5G networks, ensuring high-speed internet access anywhere, which is essential for professionals who need to download large files or participate in video calls on the go.

iPad mini opportunity at the event

Although the focus is on launches with M4, the inclusion of the iPad mini with A17 Pro chip in the promotion is a big attraction. Este processor, the same one used in the latest iPhone models, ensures that the compact tablet offers exceptional performance for its category.

It is capable of running the most demanding App Store games with high quality graphics and running productivity applications with complete fluidity. Para Those looking for a portable device, but don’t want to compromise on performance, the iPad mini establishes itself as an ideal choice.

Carolina Costa é colaboradora da redação do Mix Vale, portal de notícias com cobertura de Brasil e mundo. Produz conteúdo nas editorias de economia e benefícios, com foco em informação de serviço para o leitor brasileiro. Escreve para o portal desde 2019. Formação: Administração

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