Amazon Japan launches campaign with exclusive discounts for the new iPad Pro M4 and MacBook Air
Amazon of Japão began a promotional campaign that attracted the attention of technology consumers around the world. The event, titled “Smile Sale”, offers significant price reductions on some of the latest Apple releases, highlighted by the iPad The promotional action, which began on January 27th, will remain active until February 2nd, providing a window of opportunity to purchase devices at the most competitive prices.
The initiative aims to boost sales of high-technology products, a segment that continues to grow in the Asian market. Para brand enthusiasts, the campaign represents a chance to update their equipment with the latest Apple processing technology, which promises a considerable leap in performance and energy efficiency. The selection of products on offer includes different configurations, catering to both professionals looking for maximum performance and casual users.
In addition to the most advanced models, the promotion also covers other popular Apple devices, such as the iPad mini, making the campaign comprehensive and attractive to a diverse audience. The discounts applied vary depending on the model and storage and connectivity configuration, encouraging consumers to explore the options available directly on the Japanese Amazon platform during the event period.
Details of featured offers
During “Smile Sale”, the prices of various Apple products were adjusted to attract consumers. The 13-inch iPad Pro, equipped with the M4 chip, 256 GB of storage and Wi-Fi + Cellular connectivity, is selling for 188,800 yen. Para those who need more space, the 11-inch model with 1 TB of storage is available for 244,800 yen. Outro The highlight is the 13-inch MacBook Air, also with the M4 processor, 16 GB of RAM and a 256 GB SSD, offered for 141,800 yen. The campaign also includes the iPad mini with A17 Pro chip and 128 GB of storage in the Wi-Fi version, which can be purchased for 73,800 yen. Esses values represent an opportunity for consumers to purchase cutting-edge technology, although it is essential to consider import duties and shipping costs for international buyers.
The power of the new M4 processor
The M4 chip, present in both the iPad Pro and the MacBook Air on sale, represents a significant advance in the Apple’s processor architecture. Construído with second generation 3 nanometer technology, it is designed to deliver superior performance with greater energy efficiency.
Your CPU has up to 10 cores, divided between high-performance cores and high-efficiency cores. Essa configuration allows the system to manage everyday tasks with low battery consumption while providing maximum power for demanding activities such as 4K video editing and 3D rendering.
The integrated GPU, also with 10 cores, introduces hardware-accelerated Ray Tracing technology to the iPad for the first time. Isso takes the graphic quality of professional games and applications to a new level, providing much more realistic lighting, shadows and reflections.
The M4’s biggest difference is its Neural Engine, the most powerful ever created by the Apple. Capaz can perform up to 38 trillion operations per second, it dramatically accelerates artificial intelligence and machine learning tasks, being fundamental to the operation of advanced system features such as Apple Intelligence.
The Ultra Retina XDR display of the Pro iPad
One of the main attractions of the new iPad Pro is its Ultra Retina XDR screen, which uses an innovative technology called Tandem OLED. Essa architecture employs two overlapping OLED panels to generate unprecedented brightness and color accuracy.
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The result is 1,000 nits of full-screen brightness for SDR and HDR content, with peaks of up to 1,600 nits for HDR highlights. Isso ensures exceptional viewing in any environment, with deeper blacks, sharp details in dark areas and vibrant colors.
ProMotion technology is also present, dynamically adjusting the screen’s refresh rate from 10 Hz to 120 Hz. Isso provides an extremely fluid scrolling and interaction experience, while optimizing power consumption when the content displayed is static.
MacBook Air: portability and performance
The MacBook Air continues to be the reference for those looking for a light, thin and powerful notebook. With the inclusion of the M4 chip, the latest model takes its performance even further, making it capable of handling professional workflows, from high-resolution photo editing to programming and software compilation. Seu fanless design ensures completely silent operation even under heavy load, which is ideal for environments that require concentration, such as libraries and offices.
The 13.6-inch Liquid Retina display delivers vivid colors and stunning detail, making it perfect for both work and entertainment. The long-lasting battery, a trademark of the Air line, allows users to spend a whole day away from the socket. Construído with a 100% recycled aluminum chassis, the MacBook Air also reinforces the Apple’s commitment to sustainability, combining performance with environmental responsibility.
Other offers from Apple in the campaign
In addition to models equipped with the M4 chip, Amazon Japão’s “Smile Sale” also offers discounts on other products in the Apple ecosystem. The iPad mini, for example, appears as an excellent option for those looking for maximum portability without giving up robust performance.
Equipped with the A17 Pro chip, the same one found in the latest iPhone models, the iPad mini is ideal for gaming, media consumption and quick note-taking, especially when combined with the Apple Pencil. The promotional price makes it even more attractive for students and users who need a compact and powerful device for everyday life.
How to take advantage of the promotion
For Para consumers interested in taking advantage of the “Smile Sale” discounts, it is necessary to access the Amazon website of Promotional prices are applied directly to participating product pages. For buyers residing outside of Japão, it is crucial to check the platform’s international shipping policies, as well as calculate possible additional costs related to shipping and import taxes, which may vary according to each country’s legislation.
