Amazon Japão has started a promotional campaign that is attracting the attention of technology enthusiasts around the world. The online retail giant is offering significant discounts on the latest Apple releases, including the highly anticipated iPad Pro equipped with the M4 chip and the powerful MacBook Air, also updated with the brand’s new generation of processors.
The initiative, known as “Smile Sale”, represents an opportunity for consumers to purchase cutting-edge devices at more competitive prices. The promotional action covers various storage and connectivity configurations, catering to both professionals looking for maximum performance and casual users who want the latest Apple technology.
This movement in the Japanese market is seen as strategic to boost sales of new products and strengthen the presence of Apple in Ásia. The discounts applied make devices more accessible, encouraging equipment upgrades by a consumer base already loyal to the brand and attracting new users to the ecosystem.
Details of the new generation with M4 chip
The highlight of the new devices is the introduction of the M4 chip, a processor that redefines performance and energy efficiency standards. Desenvolvido with second-generation 3-nanometer manufacturing technology, the M4 has a CPU with up to 10 cores, divided between high-performance cores and high-efficiency cores. Essa architecture allows the chip to perform complex tasks like 4K video editing and 3D rendering with surprising speed, while optimizing battery consumption for everyday activities like web browsing and using productivity apps. The 10-core GPU, in turn, introduces advanced features such as hardware-accelerated Ray Tracing and Mesh Shading for the first time on iPad, delivering console-quality graphics in professional games and applications. The Neural Engine, the most powerful Apple ever created, is capable of performing 38 trillion operations per second, leveraging artificial intelligence and machine learning capabilities directly on the device.
The Ultra Retina XDR display and visual experience
The new iPad Pro M4 takes the visual experience to an unprecedented level with the introduction of the Ultra Retina Essa innovation consists of superimposing two OLED panels to control the light of each pixel with extreme precision, resulting in spectacular brightness. The display achieves 1,000 nits of full-screen brightness for SDR and HDR content, with peaks of up to 1,600 nits for HDR. Isso translates into more vivid specular reflections, deeper blacks and a level of detail in shadows and low-light areas never before seen on a device of its kind.
Complementing image quality, ProMotion technology dynamically adjusts the screen’s refresh rate, ranging from 10 Hz to 120 Hz, according to the content displayed. When scrolling a web page or playing a high-performance game, the rate increases to 120 Hz, ensuring impeccable fluidity and responsiveness. Para static images or reading, the rate decreases to save energy, contributing to the device’s long battery life. Essa combination of technologies makes the iPad Pro an ideal tool for photographers, filmmakers and graphic designers who demand maximum color fidelity and visual accuracy in their work.
MacBook Air: Improved power and portability
The MacBook Air, known for its thin and light design, was also included in the Amazon Japão campaign. The updated model maintains its iconic portability, but now delivers a significant leap in performance.
Thanks to the efficiency of the new chip, the notebook operates without the need for fans, ensuring completely silent operation even when performing heavy tasks.
Battery life continues to be one of its strong points, allowing users to work, study or have fun for hours without the need for a nearby outlet, consolidating it as the perfect choice for those who are always on the move.
Promotional prices and configurations available
During the campaign, consumers can find attractive offers on different versions of the devices.
For example, the 13-inch iPad Pro with M4 chip, Wi-Fi + Cellular connectivity, and 256GB of storage is being offered at a notable discount from its original price.
In the case of the 13-inch MacBook Air, the version with 16 GB of unified memory and 256 GB SSD also has a promotional value, making it an even more interesting option for students and professionals.
In addition to the main models, other products such as the iPad mini, equipped with the A17 Pro chip, are also part of the selection of offers, expanding the options for consumers.
Connectivity and professional features
Connectivity has been improved across the board. iPad models
The presence of the Thunderbolt/USB 4 port offers unparalleled versatility, allowing the connection of external monitors up to 6K, high-speed storage drives and a wide range of professional accessories.
The iPad mini also joins the campaign
For those looking for a compact device, without sacrificing performance, the iPad mini is an excellent alternative. The model available in the promotion has the A17 Pro chip, the same one found in the most recent iPhones, offering excellent performance for gaming, photo editing and multitasking, all in a design that fits easily in one hand.
How to take advantage of Amazon Japão offers
The offers are valid for a limited time and are available directly on the Amazon Japão website. Consumidores interested parties should pay attention to the duration of the campaign so as not to miss the opportunity.
It is recommended to check each model’s specifications and stock availability, as high demand can quickly sell out some of the most sought-after configurations.
