GWM started 2026 with outstanding commercial performance in the Brazilian market. The brand registered 4,409 vehicles in January, which represents growth of 70% compared to the same month of the previous year.
This volume placed the company in 11th place in the national brand ranking. The result surpassed the average increase in the automotive sector, which registered a positive variation between 1.4% and 7.4% in the period.
The main driver of sales was the hybrid vehicle segment. GWM consolidated its prominent position in this category, ahead of established competitors.
Outperforming the general market
The Brazilian automotive market registered around 162 thousand vehicles in January 2026. Esse total reflects modest growth compared to the previous year, influenced by seasonal factors and fewer working days.
GWM showed a much higher pace, with a 70% increase in registrations. Essa difference allowed the brand to advance positions in the general ranking.
Consolidated leadership in hybrids
The Haval H6 maintained the absolute first position among hybrid vehicles in the country. The model registered more than 2,600 units registered in January alone.
This performance distanced the SUV from direct rivals, such as options from BYD and Toyota. The volume represented a significant portion of the brand’s total sales in the month.
The hybrid category gained share in the national market. Veículos electrified vehicles accounted for around 16% of total sales in January.
Highlights in the SUV segments
The Haval H9 ranked second among large SUVs sold in the Brasil. The model had 882 registrations in the period analyzed.
Soon after, the Tank 300 appeared, with 363 units and third place in the same category. Esses results reinforced GWM’s presence in premium niches.
- Haval H6: leader in mid-size hybrids with more than 2,600 units
- Haval H9: second place in large SUVs with 882 registrations
- Tank 300: third position in the category with 363 vehicles sold
The three models concentrated most of the brand’s volume. Essa concentration demonstrates strength in SUVs of different sizes.
Expansion trajectory in the country
GWM closed 2025 with 42,785 vehicles registered in Brasil. The volume represented growth of approximately 46% compared to 2024 and again surpassed the market average.
The company has invested in expanding its dealership network in recent years. Atualmente has points of sale distributed in different regions of the country.
Local production takes place at the Iracemápolis factory, in the interior of São Paulo. The unit was acquired and adapted to meet Brazilian demand with hybrid models.
The strategy includes a focus on hybrid technology and after-sales services. Essas shares contributed to the gradual increase in market share.
Positioning against traditional rivals
The brand surpassed established companies such as Ford and Caoa Chery in the January ranking. Essa achieves an unprecedented position for GWM in Brasil.
The advance reflects the growing acceptance of Chinese models among Brazilian consumers. Marcas Asian companies gained ground with competitive electrified options.
Release plans for the year
GWM confirmed the preparation of 12 new models for the Brazilian market in 2026. The offensive covers different segments and propulsion technologies.
Launches include hybrid, plug-in and combustion options. Parte of the vehicles already undergoes adaptation tests to local conditions.
Diversification aims to meet varied consumer demands. The company intends to reinforce its presence in pickup trucks, compact SUVs and premium vehicles.
This intense schedule tests the execution capacity of the network and the local factory. The objective is to maintain the growth rate observed in recent years.
Growth of electrified vehicles in the national context
Vehicles with some level of electrification accounted for a relevant portion of sales in January. The segment recorded an increase of more than 60% compared to the previous year.
Hybrid models like the Haval H6 have benefited from this trend. Consumidores seek options with lower consumption and reduced emissions.
GWM positions itself as one of the protagonists in this transition. The brand focuses its current portfolio on efficient hybrid technologies.
Consolidation of commercial presence
The dealership network continues to expand throughout the national territory. Novos points of sale open in regions with growth potential.
After-sales service receives constant investment. The company offers maintenance packages and specialized technical assistance.
These initiatives sustain the loyalty of customers acquired in recent years. The volume accumulated since market entry shows gradual consolidation.
