Samsung is developing a new proactive artificial intelligence tool, called Now Nudges, which promises to redefine how users interact with their smartphones. The technology, which will be the highlight of the One UI 8.5 interface, is scheduled to be launched with the Galaxy S26 line in early 2026, transforming the device into a personal assistant that anticipates needs and automates routine tasks.
The main objective of the innovation is to drastically reduce the amount of manual interactions required to perform common actions, such as scheduling appointments or searching for information. The company estimates that intelligent automation has the potential to eliminate hundreds of millions of taps and clicks, providing significant time savings and efficiency gains for everyday users.
新しい
Galaxy AIは画面に何が表示されているかを認識し、生産性を向上させるためのアクションを提案します。
これはGoogleのMagic Cueに似ていますpic.twitter.com/7g9Wx4PfTr
— CID (@theonecid)2025 年 11 月 25 日
Unlike current assistants, which react to voice commands or taps, Now Nudges operates in the background. Ele analyzes usage patterns and contextual data to offer suggestions and take actions autonomously, creating a more fluid and intuitive user experience where the device actively adapts to its owner.
How the proactive assistant will work in practice
The functionality of Now Nudges is designed to organically integrate into the user’s daily activities. Artificial intelligence analyzes the context of different applications to offer shortcuts and useful actions at the exact moment, eliminating repetitive steps and simplifying processes that previously required multiple manual actions.
For example, when receiving a text or WhatsApp message containing an address, the system will display a smart notification, a “nudge”, suggesting opening the location directly in map applications such as Google Maps or Waze. Isso eliminates the need to copy the address, close the messaging app, open the maps app and paste the information.
Another practical application occurs with flight confirmations received by email. The tool can automatically create an event on the calendar, autonomously filling in all the important details, such as departure and arrival times, airports and flight number, ensuring that the appointment is scheduled effortlessly.
The technology will also be able to interpret the content of screenshots. By registering a product image on a website, Now Nudges could suggest a price search in online stores. If the image contains a phone number, the system will offer the option to initiate a call or save the contact to the phonebook.
The pillars of new automation technology
The operation of Now Nudges is supported by fundamental principles that guide its proactive actions, all focused on optimizing the user experience and reducing the effort to complete tasks. The first pillar, called “Get Things Done Quickly”, focuses on accelerating actions based on contextual information. The system identifies opportunities for immediate action, such as suggesting sharing a contact after a conversation mentions someone’s name, or starting a specific playlist when plugging in headphones at a regular time.
The second pillar, “Fill Out Forms Easily”, aims to eliminate the repetitive process of entering information into service applications. Artificial intelligence will automatically fill in fields on platforms like Expedia or DoorDash, using data stored securely on the device to speed up hotel bookings, airline ticket purchases or food orders, making these transactions faster and less susceptible to typing errors.
The partnership with Google and local processing
The effectiveness of Now Nudges is directly linked to its local processing capacity, made possible by the integration of Gemini Nano, the compact AI model of Google. Esta strategic collaboration allows the system to operate directly on the smartphone’s hardware, which brings significant advantages in speed and, most importantly, privacy. Como sensitive user data, including messages, emails and usage patterns, are processed locally, information is not sent to cloud servers, mitigating security risks. Essa “on-device” approach ensures that suggestions are generated almost instantly, without depending on a stable internet connection, making the experience more reliable and responsive. Para support this computational demand, the Galaxy S26 line will be equipped with cutting-edge processors, such as the expected Snapdragon 8
Release schedule and initial testing
The official debut of the Now Nudges is confirmed to take place alongside the launch of the Galaxy S26 family. The announcement should take place during the traditional Unpacked event, scheduled for February 2026, when the public will have their first contact with the complete and stable version of the technology.
Before the global launch, Samsung plans to make a beta version of the One UI 8.5 available to developers and participants in its testing program. Espera This evaluation phase is expected to begin in December 2025, initially involving the top-of-the-line models of the previous generation, such as the Galaxy S25 and the Z Fold 7.
Privacy as a central focus of technology
One of the biggest differentiators of Now Nudges is its privacy-focused architecture. By using the Gemini Nano model for processing directly on the device, Samsung ensures that personal data, such as the content of messages, emails and browsing history, remains on the user’s device.
This “on-device” approach is crucial to building consumer trust as it prevents sensitive information from being transmitted to external servers for analysis. Security is reinforced, and the dependence on an internet connection for the AI to work is eliminated, making the assistant faster and always available.
The future of smartphone interaction
With Now Nudges, Samsung signals a strategic shift in its approach to artificial intelligence, transitioning from a reactive model to a proactive system that anticipates and serves the user autonomously. Essa evolution positions the brand at the forefront of mobile AI innovation, redefining what is expected from a personal digital assistant.
