The Japanese automaker made official the decision to preserve the price list for its latest compact SUV, countering the trend of immediate readjustments after periods of high demand. Mesmo with the end of the pre-sale phase and the effective start of deliveries of the first units manufactured in Sorocaba, within São Paulo, the values remain unchanged for the end consumer. The strategy aims to consolidate the product in an extremely competitive segment, where the cost-benefit ratio is decisive for the buyer’s choice.
The scenario at dealerships reflects the growing market for the new model, with waiting lists that already reach up to 90 days in certain regions of the country. Demand exceeded the brand’s initial projections, driven mainly by the offer of flex hybrid engines, a technology that has attracted consumers interested in energy efficiency and reducing emissions. Apesar of this purchasing pressure, the manufacturer chose not to pass on additional costs at this initial stage of regular sales.
The five versions of the sports utility vehicle continue to be priced between R$149,990 and R$189,990, ranging from options aimed at direct sales to top-of-the-line configurations with a panoramic roof and premium finishing. Essa value maintenance is seen by experts as a crucial tool in taking on established rivals such as the Volkswagen T-Cross and Chevrolet Tracker, ensuring the vehicle remains attractive as production tries to catch up with orders.
National production, which began regularly in January 2026, faces logistical challenges arising from climate events that occurred in the previous year, but the company ensures that deliveries are being managed to minimize impacts. The Sorocaba plant operates to serve both the domestic market and exports to América Latina countries, reinforcing the role of Brasil as a strategic production hub for the company in the region.
Price details and available versions
The price structure was designed to cover different customer profiles, maintaining competitiveness in different ranges of the SUV segment. The entry-level version, called XR, costs R$ 149,990 and is equipped with a 122 hp 1.5 flex engine, being the main choice for the PCD public and fleet owners due to its rational equipment package that already includes six airbags and a multimedia center.
Just above, the XRE configuration is offered for R$161,390, adding comfort and aesthetic features that enhance daily urban use. Para For those looking for electrified technology, the gateway is the XRE
The most complete options close the portfolio with the XRX version, costing R$ 178,990, and the top of the line XRX Hybrid, for R$ 189,990. Esta adds exclusive items such as a panoramic roof and 18-inch wheels, focusing on consumers who prioritize sophistication and the complete experience of hybrid technology, which offers a 10-year extended warranty for the electrical system.
Technology and energy efficiency
The model’s biggest difference lies in its mechanical package, especially in the hybrid versions, which use a full hybrid system capable of operating in 100% electric mode at low speeds and in heavy traffic situations. The combined power of 111 hp prioritizes instantaneous torque, ensuring agility when starting up and leaving traffic lights, essential features for traffic in large cities.
Efficiency is not just restricted to fuel consumption, but also to the reduction of long-term operating costs, with fixed-price overhauls and less wear on components such as brake pads, thanks to the regenerative braking system. Dados and Inmetro point out that the model is among the most economical in the category, a decisive factor in the high demand recorded in stores.
Production context and industrial challenges
The path to putting the vehicle on the streets involved overcoming significant obstacles in the production chain. A windstorm that hit the engine unit in Porto Feliz in 2025 caused structural damage, forcing the automaker to temporarily transfer part of the engine manufacturing to an attached warehouse, an emergency solution that avoided further delays in the launch schedule.
The total reconstruction of the affected plant is scheduled to be completed only in 2028, which requires rigorous logistical planning to maintain supply to the assembly line at Sorocaba. Mesmo With these adaptations, the company projects an annual volume of around 52 thousand units, demonstrating confidence in the recovery of industrial capacity and the absorption of the product by the market.
Safety and standard items
Regardless of the version chosen, safety is treated as a priority in the project, with the inclusion of six airbags, electronic traction and stability controls, as well as hill start assistant in all configurations. The body structure uses high-strength steels, designed to absorb impacts and protect the cabin in the event of collisions, although official Latin NCAP results are still awaited.
In terms of connectivity, the 10-inch multimedia center with wireless mirroring for Android Auto and Apple CarPlay is standard since the basic version. Nas more expensive configurations, there are conveniences such as automatic digital air conditioning, face-to-face key, rain and twilight sensors, as well as a 7-inch digital instrument panel that provides all driving information and hybrid system operation.
