Consumers interested in renewing their electronic equipment found an excellent opportunity in the Asian market this week. The retail giant started the “Smile Sale” campaign, a robust promotional action that aims to move the technology sector with aggressive discounts on selected Apple products, focusing especially on high-performance devices and recent launches.
The commercial initiative is already active and has a set deadline for closure, with a deadline set for February 2nd, at 11:59 pm. The retailer’s strategy focuses on facilitating access to hardware that received significant processing and energy efficiency upgrades in the brand’s last launch cycle.
Devices highlighted in the campaign
Among the main attractions available in the virtual showcases are the latest models of the iPad Pro, which now have the power of the M4 chip and the visual quality of OLED screens. The line of notebooks was also included, with the MacBook Air equipped with the same M4 processor appearing with reduced price tags, aiming to attract both students and professionals who demand mobility.
Another item on the list of offers is the iPad mini, updated with the A17 Pro chip. The stock movement seeks to ensure that the ecosystem’s latest technologies, including advanced artificial intelligence capabilities, reach the hands of a greater number of users during the promotion period.
Technical and visual evolution
The implementation of the M4 chip in portable devices marks a considerable advance in the ability to perform complex tasks and graphics processing. Desenvolvido with a second generation 3 nanometer lithography, the component delivers superior energy efficiency, ideal for 3D rendering and 4K video editing. The CPU architecture, redesigned to support up to 10 cores between performance and efficiency, ensures instant responses from the operating system.
In terms of appearance, the tablets stand out for their Ultra Retina XDR technology, which uses an innovative tandem OLED system. Essa engineering combines light from two simultaneous panels to achieve a full-screen brightness of 1,000 nits, with peaks of up to 1,600 nits for HDR content, providing critical color accuracy for designers and photographers.
Prices and market specifications
In the portable computer segment, the 13-inch MacBook Air with M4 chip appears as a balanced option, offering 16 GB of RAM and 256 GB SSD. The promotional value was set at around 141,800 yen, maintaining features such as silent operation without fans and construction in 100% recycled aluminum.
For those who prioritize extreme portability, the iPad mini with 128 GB and A17 Pro chip is listed for approximately 73,800 yen. Além from the compact 8.3-inch form factor, the Pro models have received connectivity improvements, now supporting Thunderbolt and USB 4 with transfer rates of up to 40 Gb/s, although color availability may vary based on demand.
