The automotive sector in Bahia is undergoing a profound transformation with the deepening of the Chinese giant’s operations in the state. The Camaçari complex is preparing to carry out the complete manufacturing cycle, moving from just assembly to including stamping, welding and painting stages for the first time in the history of the unit under new management. Esse strategic move has as its main target the model Song Pro, which arrives with a flex hybrid engine adjusted specifically for the Brazilian consumer, promising to heat up the competition in the medium SUV segment. The investment reinforces the commitment to local development and reduces dependence on imported components, signaling a new era for the brand in the national territory.
Alexandre Baldy, senior vice president of the company, confirmed that the schedule remains adjusted for the second semester. The expectation is that the unit will reach full operational capacity quickly to meet growing demand.
In addition to the Song Pro, other models such as the King and the Dolphin Mini are also in line for this full nationalization. Essa diversification strengthens the brand’s portfolio compared to traditional competitors already established in the country.
Industrial advancement in the Bahian hub
The structural changes to the former Ford plant involve a massive injection of capital, totaling around R$5.5 billion. Esse amount is directed towards the modernization of facilities and the installation of high-tech machinery capable of dealing with complex body manufacturing processes. The unit has already delivered more than 25 thousand vehicles since the beginning of its activities, but the total integration raises the technical level of the operation.
With the internalization of the printing and painting sectors, the automaker gains autonomy and agility in the production chain. Essa Logistics independence is essential for controlling costs and shielding the operation from external fluctuations, such as exchange rate variations and international freight prices, allowing for more aggressive pricing in the domestic market.
Specifications and flex technology
The bet on Song Pro is not accidental, as the model combines electrification with the versatility of ethanol. The plug-in system allows significant autonomy in electric mode, ideal for urban use, while the combustion engine guarantees range for long journeys without the anxiety of recharging.
Engineers carry out rigorous calibration tests on Brazilian soil to ensure that the propellant works perfectly with national fuel. Preliminary technical data indicates a robust package:
- Combined power estimated at 223 hp.
- Maximum torque around 40.8 kgfm.
- 18 kWh battery available in specific configurations.
- Range in electric mode exceeding 100 km.
These numbers position the vehicle as a highly energy-efficient option.
Impact on the regional economy
The activation of the complete industrial cycle generates a ripple effect on the local economy, creating thousands of direct and indirect jobs in the metropolitan region of Salvador.
Local suppliers are being integrated into the chain, with an ambitious goal of achieving 50% nationalization of components by the end of the year.
The government of Bahia supports the initiative, recognizing Camaçari as a renewed hub for electrified vehicle technology in América Latina.
Auto parts and specialized service companies are starting to set up close to the factory to meet the new logistical demands.
