The streaming platform Max begins the second month of the year with a strategic update to its programming schedule, focused on diversifying entertainment for different subscriber profiles. The new list of content combines the broadcast of major sporting events and cultural awards with the launch of original fiction productions. The move seeks to consolidate the service’s position in the competitive market of 2026, offering everything from national television drama classics to high-level football competitions.
The February calendar was designed to maintain audience engagement on a weekly basis, alternating between series premieres, action films and live coverage of tournaments. The curatorship is betting on the strength of already established franchises and the introduction of new narratives that mix romance and sport, a genre that has demonstrated audience growth on digital platforms. Além In addition, the inclusion of reality shows and documentaries reinforces the brand’s commitment to offering a comprehensive catalog.
One of the central points of the strategy for this month is the appreciation of local content and national passions, such as football and soap operas. The platform understands that the connection with Brazilian and Latin American culture is essential for retaining users, which is why it invested in remakes of historical works and in guaranteeing broadcasting rights for regional and international championships that mobilize large fans.
Highlights of television drama and new series
Max’s main bet for the beginning of the month is the premiere of the soap opera Dona Beja, scheduled for February 2nd. The production arrives in the catalog as a remake of the classic melodrama that marked an era on Brazilian television. The new version promises to maintain the essence of the original plot, focusing on the strength and independence of the protagonist, but with a modernized visual and narrative approach for the audience of 2026. The work revisits the 19th century with a contemporary look, seeking to attract both nostalgic fans and a new generation of viewers.
In the international series segment, the highlight is Burning Rivalry, which is scheduled to be released on February 13th. The plot explores the universe of professional ice hockey, focusing on the complex dynamics between the characters Hudson Williams and Connor Story. The narrative develops from the intense rivalry between the two athletes, which ends up evolving into a deep and unexpected connection. The series aims to capture the attention of audiences who consume sports dramas with romantic touches, exploring the tension between personal life and the pressure of high-level competitions.
Another relevant addition to the portfolio is the arrival of the Entrevista series with Vampiro, based on the literary work of Anne Rice. The production, which premieres on February 20th, brings a gothic and sensual reinterpretation of the horror classic. The series promises to delve into the complexities of immortality and the tempestuous relationships between the protagonists, offering a visually rich aesthetic and a script that deepens the moral dilemmas presented in the original book.
Cinema, action and reality shows
For cinema aficionados, the platform will make the film Sisu available on February 27th. The feature film is known for its visceral action sequences and is set in the desolate setting of Segunda Guerra Mundial. The story follows the journey of a former soldier who discovers gold in the desert of Lapônia and must defend his treasure against a Nazi squad. The production is described as an extreme survival experience, focused on the tenacity and brutality of combat.
Food entertainment also receives attention with the premiere of the fifth season of Pesadelo on Cozinha, scheduled for February 20th. The reality show maintains its successful formula, where restaurants on the verge of bankruptcy receive specialized advice to try to reverse the situation. The new season promises episodes full of tension, with owners of establishments resistant to change and kitchens in critical states, offering the real drama that usually attracts a large audience.
Still in the field of dramatic fiction, the film A Garota by Vez hits streaming on February 6th. Baseado in real events, the film tells the story of a young aspiring actress who finds herself involved in a dating show on television, without knowing that one of the participants is a serial killer. The work mixes elements of suspense and true crime, addressing the vulnerability and dangers hidden beneath the facade of television entertainment from the 1970s.
Sports coverage and live events
Live programming is one of the pillars of Max for February, starting with the broadcast of the 68th edition of Grammy Awards on February 1st. The ceremony, which rewards the best in the music industry, will be shown in real time, allowing subscribers to follow the performances and the presentation of trophies to the most influential artists of the year. The coverage promises to highlight the main moments of the most important night in global music.
On the sporting scene, football takes center stage with the broadcast of the decisive phases of UEFA Champions League. The main club competition of the Europa enters its knockout stage, bringing clashes of a high technical and emotional level. The platform guarantees the exhibition of games that will define who advances in the search for the most coveted cup on the continent, meeting the demand of Brazilian fans for international football.
National football also has a guaranteed space with the continuation of Paulistão 2026. The state championship remains in dispute, and Max broadcasts selected matches that are crucial for defining the table. Além of football, basketball fans will be able to follow the events of the NBA all-star weekend, including the traditional dunk and three-point tournaments, reinforcing the diversity of sports available on the service.
