Haval and Tenet dominate SUV sales in Russia with affordable, localized models

3 min read
haval h6 Foto: haval h6 - Foto: Divulgação

The Chinese automaker Haval and the new brand Tenet, produced at Rússia, stood out in the ranking of SUV and crossover sales in the country. Modelos of the two brands occupied high positions in recent registration lists, reflecting the preference for locally manufactured or cost-effective vehicles. Tenet, which began operations in August 2025 in the former Volkswagen complex in Kaluga, recorded accelerated growth and placed several models among the best sellers.

The performance occurred in a Russian automotive market with monthly variations, but with sustained demand for medium and compact crossovers. Local production of the Tenet allowed for competitive prices and adaptations to the Russian consumer, such as complete winter packages and all-wheel drive options on some models. Haval maintained consolidated leadership with record volumes in recent months.

Accelerated growth of Tenet in the market

Tenet entered the top 5 brands within a few months of its launch. Modelos like the T7 and T4 quickly gained ground thanks to manufacturing in Kaluga, which reduces logistics costs and import taxes.

The T7, a midsize crossover, offers a 150 hp 1.6 turbo engine with a seven-speed robotic transmission. The front-wheel drive version costs from 2.68 million rubles, while the all-wheel drive comes from 3.08 million rubles.

Average consumption is around 7 liters per 100 km, with acceleration from 0 to 100 km/h in 9.8 seconds in the AWD version. The model includes items such as 19-inch wheels, a 12.3-inch dual digital dashboard and a 540-degree vision system.

Advantages of local production in Kaluga

The factory at Kaluga allows Tenet to meet localization requirements for use in taxis and fleets, as per discussions in Russian Isso expands reach beyond private retail.

Standard equipment includes six airbags, electric seat adjustment, dual-zone climate control and contactless trunk opening. All-wheel drive was added in October 2025 to meet demand for greater versatility in varying conditions.

Haval maintains strength with high volumes

Haval recorded significant increases in sales, reaching record market shares. Modelos as well as Jolion and M6 contributed to the result, with Jolion maintaining high positions in the monthly registration ranking.

The Chinese brand benefits from a consolidated dealer network and varied engine options. In recent months, Haval has approached traditional brands in market share.

Comparison between popular models

  • Tenet T7: dimensions 4,553 x 1,862 x 1,696 mm, wheelbase 2,670 mm, 1.6 turbo engine 150 hp, front or all-wheel drive.
  • Haval Jolion: positioned as a direct competitor in the compact segment, with consistent sales.
  • Others: T4 from Tenet appears in rankings as a smaller and more affordable option.

The combination of price, equipment and local production drives acceptance. The Tenet T7 exceeded expectations by entering the top 10 models and challenging established leaders.

Featured equipment and safety

The Tenet T7 Prime AWD includes red brake calipers, full-size spare tire and full heating package. Recursos like wireless charging and advanced multimedia attract urban buyers.

Active safety features lane keeping assistant and autonomous braking in some configurations. The model meets strict Russian standards for export and domestic use.

Perspectives in the medium SUV segment

Competition between Haval and Tenet heats up the segment, with a focus on efficiency and embedded technology. Consumidores prioritize low total cost of ownership and parts availability.

The expansion of Tenet to more versions and models reinforces its presence. Haval responds with constant online updates.

The dynamics of the Russian market favor brands with local production, reducing dependence on imports and stabilizing prices amid exchange rate fluctuations.

Janderson Luiz é colaborador da redação do Mix Vale, portal de notícias com cobertura de Brasil e mundo. Produz conteúdo nas editorias de economia e benefícios, com foco em informação de serviço para o leitor brasileiro. Escreve para o portal desde 2024. Formação: Atleta Profissional de Futebol

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