LG The announced prices start at US$2,499 for the G6 series and US$1,399 for the C6, with arrival in stores scheduled for March.
These launches promise to transform the visual and sound experience with the introduction of the third-generation Alpha 11 AI processor and Hyper Radiant Color technology. LG seeks to raise the bar on immersion and personalization, maintaining its reputation for excellence in OLED displays.
Consumers can enjoy exclusive pre-sale offers for a limited time, including LG Premium Care plans for a nominal value of US$1 and free professional installation. The promotions aim to encourage early adoption of new and sophisticated models.
Screen innovation: Hyper Radiant Color and advanced processing
LG’s OLED TVs for the year 2026 represent a significant leap in display technology, integrating the innovative Hyper Radiant Color. Essa technology enhances color reproduction, providing a more vibrant and realistic palette, which translates into breathtaking images. The result is a richer visual experience where each hue is displayed with remarkable accuracy, true to the content creator’s original intent.
At the heart of these new televisions is the third-generation Alpha 11 AI processor, a crucial component that elevates overall performance. Este smart chip is responsible for unprecedented image and sound optimization, using artificial intelligence algorithms to analyze and enhance each scene in real time. From brightness and contrast calibration to upscaling enhancements, the Alpha 11 AI Gen3 ensures content is displayed at its best, regardless of the source.
In addition to the visual improvement, the new processor also plays a key role in personalizing the user experience. Ele learns from individual preferences, adaptively adjusting picture and sound settings. Isso means that the TV adapts to the environment and consumption style, offering a more intuitive and pleasant interaction, which goes beyond simple factory presets.
Combining the Hyper Radiant Color with the power of the Alpha 11 AI Gen3 solidifies LG’s position as a leader in innovation in the OLED television market. Essa technological synergy not only enhances picture and sound quality, but also provides a robust platform for future integrations and smart functionality, ensuring these models remain at the forefront of home entertainment for years to come.
LG OLED evo G6: the brand’s brightest TV
The LG OLED evo G6 series positions itself as the pinnacle of the brand’s lineup, standing out as the brightest OLED TV ever produced by LG. Equipada Powered by the powerful Alpha 11 AI Gen3 processor, this line delivers an impressive 45% brightness boost, delivering vibrant viewing even in well-lit environments. The Brightness Booster Ultra technology, present in most models, increases light intensity to levels up to 3.9 times greater than a conventional OLED TV, ensuring sharp contrasts and vivid colors that pop off the screen.
In addition to brightness, the G6 offers essential certifications for image quality. The Reflection Free Premium significantly reduces unwanted reflections, while the “Perfect Black” and “Perfect Color” certifications ensure absolute blacks and impeccable color reproduction. Esses attributes combine to create an unparalleled visual experience, where every detail is reproduced with precision and depth. The elegant and sophisticated design of the G6 series complements any room, transforming the television into a centerpiece of decor.
Immersive performance for entertainment
The entertainment experience on the LG OLED evo G6 is enhanced by cutting-edge audio and video capabilities. Ela fully supports Modo Cineasta with Compensação of Luz Ambiente, which automatically adjusts the image to preserve the director’s original vision, and Dolby Vision and Dolby Atmos technologies. The AI Sound Pro, powered by the Alpha 11
For gaming enthusiasts, the G6 series is an exceptional choice, offering a host of features that ensure smooth and responsive gameplay. With support for 4K at 165Hz VRR (Variable Refresh Rate), NVIDIA G-SYNC and AMD FreeSync Além In addition, LG demonstrates confidence in the durability of its OLED panels by offering a 5-year warranty for the panel, covering parts and labor for the first year, and just the panel for the second to fifth year. G6 models range from 55 to 97 inches, catering to a variety of size and space preferences.
LG OLED evo C6: the improved sales success
The LG OLED evo C6 series, recognized as LG’s best-selling OLED, returns with significant enhancements, powered by the latest generation Alpha 11 AI Gen3 processor. Esta update guarantees a smarter and more personalized experience, raising the quality standard even further. The incorporation of Hyper Radiant Color and Bright Room Ready technology, combined with the Perfect Black and Perfect Color certifications, ensures that the C6 delivers an exceptional image, with deep blacks and vibrant colors, even in environments with intense lighting.
Designed to integrate perfectly into the user’s space, the C6 transcends the functionality of a simple screen, becoming an element of art and design. Sua ultra-thin aesthetics complement any decor, while its internal technology works to provide a captivating home entertainment experience. The enhanced brightness, driven by the Brightness Booster, is a highlight, ensuring images remain sharp and bright, reinforcing visual immersion across all types of content.
To complement visual quality, the C6 series is compatible with Dolby Vision and Dolby Atmos, utilizing AI Picture Pro and AI Sound Pro to refine both visual and auditory aspects. The AI Além In addition, AI image and sound assistants personalize TV settings based on the user’s individual preferences, adapting to always deliver the best performance. Gamers will find an ally in the C6, with features like 4K at 165Hz, minimal input latency, VRR support, and VESA ClearMR 10000 certification, all for smooth, lag-free visuals in a sleek, discreet design.
Pre-sale details, prices and sizes
Pre-orders for the LG OLED evo G6 and C6 TVs are now available on the official LG Electronics USA website, and consumers can expect these models to arrive at the brand’s authorized resellers soon. LG reported that prices and availability of other launches, such as the innovative Wallpaper TV and the versatile StanbyME 2, will be announced later. Essa phased launch strategy allows the company to highlight its core lines before introducing the full range of innovations for the year.
Prices for new televisions vary depending on screen size and series. The LG OLED evo G6, which stands out for its superior image quality, is available in five sizes: 55, 65, 77, 83 and 97 inches, with prices starting at US$2,499 for the 55-inch model and reaching US$24,999 for the 97-inch giant. The best-selling LG OLED evo C6 offers an even wider range of options, with six sizes available: 42, 48, 55, 65, 77 and 83 inches, starting at US$1,399 for the 42-inch model and reaching US$5,299 for the 83-inch model. Todos models will be available for purchase in March.
Série G6 OLED97G6WUA 97-inch class $24,999 Disponível as of March 2026. OLED83G6WUA 83-inch class $6,499 Disponível as of March 2026. OLED77G6WUA 77-inch class $4,499 Disponível as of March 2026. OLED65G6WUA 65-inch class $3,399 Disponível as of March 2026. OLED55G6WUA 55-inch class $2,499 Disponível as of March 2026.C6 Series OLED83C6PUA 83-inch class $5,299 Disponível as of March 2026. OLED77C6PUA 77-inch class $3,699 Disponível as of March 2026. OLED65C6PUA 65-inch class $2,699 Disponível as of March 2026. OLED55C6PUA 55-inch class $1,999 Disponível in March 2026. OLED48C6PUA 48-inch class $1,599 Disponível as of March 2026. OLED42C6PUA 42-inch class $1,399 Disponível as of March 2026.
Exclusive launch offers
To celebrate the launch of its new OLED TVs, LG Electronics USA is offering limited-time pre-order promotions valid from March 4 to March 13, 2026.
One of the most attractive promotions is the LG Premium Care plan for a nominal cost of US$1. Eligible C6 models guarantee one year of LG Este plan offers additional protection and technical support, ensuring peace of mind for consumers.
Additionally, customers who purchase eligible TVs can receive bundled and installation offers that make it easier to integrate the new device into their home environment. Benefits include:
- A free stand or wall mount depending on customer preference and model purchased.
- Free professional installation for wall mounting or TV stand setup, ensuring your TV is installed securely and optimally.
The technology behind the perfect image
The UL-verified “Perfect Black” and “Perfect Essa precision is what allows LG OLED televisions to reproduce scenes with unparalleled realism and depth, revealing subtle details in shadows and enhancing the vibrancy of each tone.
The Brightness Booster, in its various variations such as Ultra, Max and Pro, is crucial for increasing the screen’s brightness without compromising the integrity of blacks. Essas brightness enhancement technologies are adapted for each series and panel size, ensuring that each model maximizes its luminous potential, delivering more impactful and dynamic images, even in high contrast scenes.
The third-generation Alpha 11 AI processor, a dual AI engine system, is the brain behind all these optimizations. Ele not only processes image and sound data at lightning-fast speeds, but also uses complex algorithms to identify and enhance every aspect of content, from the sharpness of a moving object to the clarity of dialogue. Personalization via AI, such as the picture/sound assistant, adapts settings to the user’s preferences, optimizing viewing and listening according to individual taste and ambient conditions.
Reflection Free Premium technology, available on specific models in the G6 line, elevates the viewing experience by minimizing external reflections. Isso is particularly beneficial in environments where natural or artificial light can interfere with the image, ensuring content remains sharp and free of visual distractions. Essa layer of innovation demonstrates LG’s commitment to solving practical usage challenges and enhancing immersion in any situation.
The sound experience with artificial intelligence
Sound quality is a fundamental component of the entertainment experience, and LG invests heavily to ensure that its OLED televisions deliver audio that is as stunning as their visuals. AI Sound Pro is one of the key innovations in this regard, using artificial intelligence to analyze the type of content played and optimize sound settings in real time. Este sistema pode criar um áudio virtual de até 11.1.2 canais, especialmente na série C6, proporcionando uma paisagem sonora tridimensional que preenche o ambiente e imerge o espectador na ação.
Complementing the AI Esta function adapts the sound profile to ensure dialogue clarity, bass intensity and ideal tonal balance, creating a tailored listening experience. Artificial intelligence not only improves quality but also simplifies setup, making sound immersive and intuitive for everyone.
WebOS smart connectivity and ecosystem
The webOS intelligent platform, in its 26th version, is the operating system that drives the user experience on LG OLED TVs. Esta interface is known for its intuitive and fast navigation, making it easy to access streaming apps, content and smart features. With the integration of artificial intelligence, webOS 26 offers a personalized experience, learning user habits and suggesting relevant content, in addition to allowing control of connected smart devices, transforming the TV into a central hub for the connected home.
LG’s commitment to the future of entertainment
LG Electronics USA, the North American subsidiary of LG Electronics Inc., reaffirms its commitment to innovation and sustainability in the appliance and home entertainment sector. With annual global revenue exceeding $60 billion, the company continues to lead the development of smart living solutions. The 2026 launch of the G6 and C6 series highlights LG’s dedication to delivering cutting-edge technology, sophisticated design and an exceptional user experience. The company, recognized 11 times as Parceira of the Ano ENERGY STAR®, constantly seeks to balance performance and environmental responsibility in its products. The promise of future announcements about the Wallpaper TV and StanbyME 2 indicates that LG’s line of innovations is just beginning, keeping expectations high for what will come next in the television market.
