BYD, a Chinese automaker with growing global projection, consolidated its presence in the national automotive market at the beginning of March. The company announced the 2027 line of the popular Song Plus hybrid SUV, at the same time as it officially announced the arrival of the long-awaited BYD Atto 8, a new feature previously revealed.
Both vehicles are plug-in hybrid SUVs designed to offer a robust combination of performance and efficiency. Enquanto o Song Plus receives significant improvements in technology and fuel economy, the Atto 8 is positioned as an unprecedented model, expanding the brand’s offer in high-performance vehicles.
The launches reinforce BYD’s commitment to innovation in the electrified vehicle segment. With the promise of extended autonomy and cutting-edge features, the models aim to meet the growing demand for more sustainable and technologically advanced alternatives in the country.
Launch of BYD Atto 8 and its prominent position
The BYD Atto 8 hits the market in a single version, called DM-P, priced at R$399,990. Este seven-seater sports utility vehicle takes over as the brand’s top-of-the-line hybrid, indicating the manufacturer’s ambition to solidify its leadership in the electrified vehicle segment.
With imposing dimensions, the SUV measures 5.04 meters long, 2 meters wide and 1.76 meters high, with a wheelbase of 2.95 meters. The boot offers 270 liters of capacity with all seats in use, expanding to 960 liters when configured for five occupants, complemented by 21-inch wheels and an LED light strip at the rear.
Technology and comfort on board the new Atto 8
Inside the BYD Atto 8, the technological experience is amplified by a 15.6-inch multimedia center and a 10.25-inch digital instrument panel. Estes displays provide crucial information and entertainment, integrating seamlessly into the vehicle’s sophisticated environment.
The model also features a head-up display, which projects information directly onto the windshield, ensuring that the driver remains focused on the road. Configurable ambient lighting in 128 colors adds a personalized touch, allowing occupants to tailor the interior atmosphere to their preference.
Among the standard equipment, the DiSus-C semi-active suspension stands out, with adjustable shock absorbers to optimize comfort and handling. The premium sound system with 21 speakers and the panoramic roof complement the list of luxuries, which also includes a refrigerator, electrically adjustable seats, ventilation and a massage function, both for the front occupants and for passengers at the ends of the second row.
Performance and autonomy of the Atto 8 sport utility vehicle
The BYD Atto 8’s engine is a powerful combination, using a 1.5 turbo combustion engine, capable of generating 165 horsepower and 22.7 kgfm of torque. Este propellant works in conjunction with two electric motors, one at the front with 273 horsepower and the other at the rear with 216 horsepower.
This configuration results in all-wheel drive and a combined power of 488 horsepower, accompanied by an impressive torque of 68.8 kgfm. Tais numbers allow the Atto 8 to accelerate from 0 to 100 km/h in just 4.9 seconds, underlining its sporty character.
The vehicle’s battery has a capacity of 35.6 kWh and supports recharging up to 72 kW, optimizing waiting time. In its all-electric mode, the claimed range reaches 111 km, according to reviews of the Inmetro, making it ideal for daily urban use.
The manufacturer reports that the battery can be recharged from 30% to 80% in a reduced time of 20 minutes, when used in direct current fast chargers. Essa agility in electrical refueling makes the owners’ routine easier and increases the vehicle’s practicality.
Advanced safety in the Atto 8 for all occupants
In terms of safety, the BYD Atto 8 is equipped with a complete package of driving assistance. Este advanced system includes adaptive cruise control, which automatically adjusts speed to maintain a safe distance from the vehicle in front.
Forward and rear collision alerts, along with lane departure warning, provide an additional layer of protection, alerting the driver to potential hazards. Cross traffic alert, both front and rear, helps when maneuvering in parking lots and exits with limited visibility.
Automatic emergency braking acts to avoid or mitigate impacts in critical situations, while lane keeping assist helps keep the vehicle centered. A 360º camera complements the set, providing a comprehensive view of the surroundings and facilitating precise parking and maneuvering.
What’s new about BYD Song Plus 2027
The BYD Song Plus 2027 hits the market with a price of R$249,990 and presents a series of innovations in the country, with a primary focus on efficiency. The model now adopts a 1.5 turbo engine combined with a 26.3 kWh battery, optimizing fuel consumption and electrical performance without a large increase in total power. The combined power, which was 235 horsepower, now reaches 239 horsepower, an increase of just 4 horsepower, demonstrating that the priority was to improve energetic performance rather than an abrupt jump in raw performance. The 1.5 turbo gasoline engine offers 129 horsepower and 22.4 kgfm of torque, while the electric motor maintains its 194 horsepower, resulting in a synergy that favors economy. The autonomy in electric mode also registered a significant increase, going from 68 km to 99 km, according to the PBVE cycle of the Inmetro, which expands the capacity for emission-free use for daily commuting. Contudo, the total autonomy in the NEDC cycle suffered a slight reduction, from 1,200 km to 1,150 km, justified by the manufacturer by the gain in power and the increase in weight resulting from the larger capacity battery.
Song Plus connectivity and standard items
The Song Plus’s electrical system has evolved to accept rapid direct current (DC) recharges, in addition to the already available alternating current (AC). Esta improvement drastically reduces charging time, from approximately three hours to 55 minutes, according to data released by the brand.
Inside, the larger screens stand out, with the integration of the Google system into the 15.3-inch multimedia center. Esta update eliminates the need for mirroring via Android Auto or Apple CarPlay, expanding native connectivity and allowing maps and GPS data to be displayed directly on the 12.3-inch digital dashboard.
The Song Plus’s equipment list remains comprehensive, offering front seats with electrical adjustments and ventilation for occupant comfort. The adaptive full LED headlights guarantee excellent visibility and nighttime safety, while the panoramic sunroof, face-to-face key and dual-zone digital air conditioning complement the luxury experience. Além In addition, the vehicle has two induction chargers, providing convenience for mobile devices.
BYD strategy and market expansion
With the introduction of the Atto 8 and the significant updates of the Song Plus 2027, BYD reinforces its strategic position in the market. The Chinese automaker demonstrates a clear objective to meet the growing demand for plug-in hybrid vehicles, combining cutting-edge technology, high energy efficiency and advanced safety features. Esta product offensive aims to not only expand its market share but also solidify its image as an innovator on the global automotive scene.
