Apple announced a series of new products this week, including the iPad Air equipped with the M4 chip and the MacBook Air M5, MacBook Pro M5 and the new MacBook Pre-sales began on March 4th, with availability starting March 11th in several countries, including Estados Unidos and Brasil. Varejistas like Best Buy and Walmart already offer initial discounts, with direct reductions and gift cards that reach US$100.
These promotions mark the first cash deal on the most affordable iPad
For notebooks, the MacBook Air M4 with configurations similar to the new M5 is on offer for US$200 less, while pre-orders for the MacBook
iPad Air M4 pre-order details
The new iPad Air M4, presented on March 2, features the M4 chip with a faster CPU and support for Disponível in 11- and 13-inch sizes, the 11-inch model starts at $599 for Wi-Fi, with cellular options adding $150.
At Brasil, prices start at R$7,499 for the 11-inch model, and R$9,999 for the 13-inch model, according to the official announcement. Pre-orders on the Apple website and authorized resellers allow for custom configurations, including colors such as purple, blue and space gray.
Savings on accessories and bands for Apple Watch
The promotion includes discounts on accessories such as the Trail Loop in blue, with 35% off, resulting in the lowest price ever seen for this item. Essa band, compatible with Apple Watch Series 11, provides comfort for outdoor activities and now costs significantly less.
Another offer highlights the Ocean Band in neon green, ideal for diving and water sports, with a reduction that attracts users looking for durability. Essas promotions are available at select retailers, complementing new device purchases.
MacBook Neo configurations and prices
The MacBook Disponível in colors such as citrus, silver, indigo and blush, the 256 GB model comes with 8 GB of unified memory.
For larger storage, the 512 GB costs US$699, with pre-orders including a US$25 gift card at Best Buy. Essa line targets students and light professionals, with on-device AI task support and Bluetooth 6 connectivity.
Educational options bring the price down to $499, making it an affordable entry into the Apple ecosystem. The aluminum’s durability and 1080p FaceTime HD camera add practical value.
Deals on MacBook Air M5 and comparisons
The MacBook With an Liquid Retina screen and up to 18 hours of battery life, it supports up to two external displays.
Pre-orders at Best Buy include a $50 gift card, applicable to configurations such as 16 GB RAM and 1 TB SSD for $1,299. The 15-inch model starts at $1,299, with 24GB RAM options for more intensive tasks.
Compared to the MacBook Air M4, the new model offers up to 30% better performance, justifying the upgrade for AI and editing users. Colors include sky blue, midnight, starlight and silver.
At Brasil, educational prices start at R$9,999, with availability in authorized stores from March 11th.
Aggressive discounts on MacBook Pro M5 Pro
The MacBook Pro with M5 Pro and M5 The 14-inch model starts at $2,199 with 24GB of RAM and 1TB of SSD.
Pre-orders offer a $100 gift card at Best Buy, extending to 2TB configurations for $2,799. The 16-inch starts at US$2,699, with M5 Max options with 36 GB of RAM for US$3,899.
These notebooks include Thunderbolt 5, Liquid Retina XDR display with optional nano-texture and up to 24 hours of battery life. Wi-Fi 7 and Bluetooth 6 connectivity ensure performance on modern networks.
Impact of promotions on the technology market
These initial offers reflect Apple’s strategy to drive sales at launch, with retailers like Best Buy leading the way in incentives. Trade discounts allow users of older devices to upgrade at significant savings, expanding reach.
In the global context, similar promotions appear on sites such as Amazon and Walmart, focusing on pre-sales to guarantee initial stock. The inclusion of gift cards adds value, allowing purchases of accessories or services.
Trade-in strategies and available financing
Trade-in programs at Best Buy reduce the iPad Air M4 to $249 on eligible models, evaluating older devices based on condition and specs. Essa option attracts those who have iPads or competing tablets.
Up to 36 months of interest-free financing is available at select retailers, facilitating monthly payments starting at $20.84 for the iPad Air. For MacBooks, education and enterprise options offer additional reductions.
Connectivity and performance updates
All new models incorporate the N1 chip for Wi-Fi 7, improving download speeds by up to 2x compared to previous generations. Isso benefits streaming, video calls, and large file transfers.
The focus on on-device AI enables advanced photo editing and machine learning tasks without relying on the cloud, optimizing privacy and speed. Optimized Baterias ensure long-term use in mobile scenarios.
Comparison with previous models and competitors
Compared to the iPad Air M3, the M4 offers an improved GPU without a base price increase, making it more competitive. No Brasil, offers on M3 reach R$7,770 in up to 10x, serving as an alternative for smaller budgets.
Against Windows notebooks with Intel Core Ultra, the MacBook Neo is up to 50% faster in daily tasks, highlighting energy efficiency. Essa advantage attracts platform migrations.
Global availability and delivery logistics
Pre-sales cover 35 countries, with shipments scheduled for mid-March on Estados Unidos, at 8am local time in each region. No Brasil, deliveries start on March 11th via the Apple website and partners.
Apple and authorized physical stores receive initial stock on the same date, with pickup options to speed up the process. Recomenda Pre-order to avoid delays on popular models.
Complementary accessories on sale
In addition to the Trail Loop at 35% off, the Ocean Band in neon green offers water resistance up to 100 meters, ideal for Apple Watch Ultra. Essas bands compatible with Series 11 are on sale for a limited time.
Other items such as cases and keyboards for the iPad Air M4 appear with initial reductions, complementing the main purchases. Varejistas encourage bundles to maximize savings.
Perspectives for future updates
With the Apple release cycle, these models lay the foundation for innovations in AI and connectivity. Usuários can expect software support for years, ensuring longevity.
Current promotions signal a trend towards aggressive deals on launches, benefiting consumers who are attentive to pre-sales.
