Samsung Electronics officially announced the arrival of the new members of its most popular line of mobile devices worldwide, the Galaxy A57 5G and the Galaxy A37 5G. The global launch highlights the expansion of artificial intelligence capabilities, now called Awesome Intelligence, to a larger user base outside of the premium lineup. The models are designed to offer extended durability, long-term software support and productivity tools that were previously exclusive to the South Korean manufacturer’s more expensive models.
The new features arrive with the One UI 8.5 interface, which integrates automated functions to simplify everyday tasks for consumers. Entre The main highlights are real-time voice transcription and instant translation of recorded calls, facilitating the routine of those who use their smartphones for studies or work. Integration with the operating system allows the user to automatically transform voicemail audio into text, ensuring agility in consuming information without the need to listen to the messages.
The manufacturer reinforced its commitment to the democratization of technology by including the Circle to Search feature, developed in partnership with Google. The tool now allows the recognition of multiple objects in a single image, allowing the user to identify clothing items and accessories simultaneously in a quick visual search. Além In addition, the devices are supported by the Gemini assistant, which helps with complex tasks and organizing daily plans through intuitive interactions via voice or text.
New artificial intelligence tools for editing and productivity
The user experience has been optimized with AI Select, which can now be accessed directly from the devices’ side panel to extract text from images or create quick content. Essa function supports multi-window drag and drop, allowing photos and text to be moved between the photo editor and notepad instantly. The brand’s goal is to reduce manual steps to simple tasks, increasing efficiency in using the device as a content creation tool.
In the field of photography, the Awesome Intelligence introduces significant improvements in post-click image processing. The object eraser has been improved to provide more natural results when removing distractions or unwanted people from the background of compositions. Outras built-in features include:
- Best Face: Otimiza group photos selecting the best expression of each member in continuous shots.
- Auto Trim: Ferramenta exclusive to the Galaxy A57 5G for automatic and simplified editing of short videos.
- Editing suggestions: The system analyzes the photo and proposes ideal filters or lighting adjustments for each scenario.
- Scene recognition: Ajusta automatically balances colors to preserve natural skin tones and background sharpness.
Professional camera system and hardware specifications
The Galaxy A57 5G and A37 5G are equipped with a triple camera system led by a 50-megapixel main sensor. The lens set was developed to deliver sharp photos even in challenging lighting conditions, featuring an updated image signal processor. The Nightography technology works to reduce noise in night photos, ensuring vibrant colors and balanced contrast in low-light environments, without the need for manual adjustments by the user.
The internal structure of the Galaxy A57 5G has received an important improvement to maintain performance during intense use. The device has a vapor chamber that is 13% larger than the previous generation, which helps dissipate heat during gaming sessions or high-resolution video recordings. The Super AMOLED+ screen features Vision Booster technology, which intelligently adjusts brightness and contrast to ensure full visibility even in direct sunlight outdoors.
Both models have 5,000 mAh batteries, supporting fast charging 2.0 that allows you to reach 60% charge in just 30 minutes of connection. The design has been refined to feature thinner edges and a lighter profile, while maintaining IP68 certification against water and dust. Essa rating ensures devices can withstand accidental immersion and exposure to dusty environments without compromising internal components, offering greater peace of mind for daily use in a variety of situations.
Advanced security and commitment to software longevity
Samsung announced that the new models will have an extended life cycle, with the promise of six generations of updates to the Android operating system and the One UI. Além In addition, the devices will receive six years of constant security updates, one of the longest support periods for the mid-range category in the current market. The initiative aims to ensure that the consumer’s investment is preserved for longer, keeping the device protected against new digital threats.
Data protection is enhanced by Knox Vault, a hardware-based security solution that isolates sensitive information from the rest of the operating system. The security and privacy panel allows the user to monitor which applications have access to location and personal data, issuing intelligent alerts about possible suspicious monitoring. Entre the new privacy functions stand out:
- Private album: Permite lock personal media in the gallery with access restricted by password or biometrics.
- Automatic blocker: Impede installation of applications from untrusted sources and commands via USB cable.
- Private sharing: Garante allows the user to maintain control over sent files, with the option to expire access.
- Privacy alerts: Real-time Notificações about the use of sensitive permissions by background apps.
Availability and color options in the international market
The new Galaxy A series devices begin to be sold in the Estados Unidos from April 9, 2026. The Galaxy A57 5G arrives at retail with a suggested retail price of $549.99, initially available in the color Awesome Navy (navy blue). The model focuses on audiences looking for superior performance in artificial intelligence processing and more robust camera capabilities within a compact and elegant body with a premium finish.
The Galaxy A37 5G will start at $449.99, offering a wider range of colors for customization. Consumers will be able to choose between charcoal, lavender, white and gray green finish options, depending on the chosen point of sale. The launch strategy includes availability in official Samsung stores, telephone operators and large online retailers, seeking to reach a young audience that values design and constant connectivity.
The arrival of the devices reinforces the company’s strategy of consolidating artificial intelligence as an industry standard, no longer just a differentiator for the top of the line. With the integration of the Bixby and the Gemini, Samsung hopes that users of the new Galaxy A57 and A37 will have a more fluid and natural interaction experience with mobile technology, adapting the smartphone to the specific needs of each routine without technical complications.
Ecosystem expansion and integration with Galaxy devices
The launch also highlights full integration with the Galaxy ecosystem, allowing the new smartphones to work synchronously with the brand’s headphones, smart watches and tablets. Quick switching technology allows audio to automatically switch between devices, while the app continuity function makes it possible to start a task on your cell phone and finish it on a Samsung tablet immediately. Essas facilities aim to lock the user into a cohesive and functional technological environment.
Samsung highlighted that the physical durability of the devices, combined with resistance against external elements, makes these models the most reliable in the line to date. The combination of powerful hardware, such as AI-enhanced neural processing units (NPU), and optimized software puts the Galaxy A57 5G in a competitive position against competitors in the same segment. The focus remains on delivering professional-grade capabilities to a diverse global audience demanding constant innovation.
At Brasil, launch times and local availability will follow the official schedule of the Brazilian subsidiary, maintaining the resource parity presented at the global event. Brazilian users will have access to the same Awesome Intelligence tools adapted for Portuguese, ensuring that transcription and translation functions operate in accordance with local grammatical standards. The movement signals a new era for mobile telephony, where artificial intelligence stops being a futuristic promise and becomes a practical tool in the hands of millions of people around the world.
