The new boss of Xbox acknowledged that Game Pass had reached a high cost point for players. Asha Sharma sent an internal memo to division employees and argued for the need for immediate adjustments to the subscription service. Ela highlighted the central role of Game Pass in the value offered by the Xbox platform.
The executive took on the role of Microsoft Gaming CEO a few months ago. In the document, Sharma wrote that the current model does not represent the final version of the service. Ela indicated short-term actions to improve the value equation and long-term plans to make Game Pass more flexible.
Internal memo highlights pricing issue
Asha Sharma sent the text to the collaborators of Xbox. The content reached the public through a leak. The boss stated that Game Pass remains essential to the gaming experience on Xbox. At the same time, she acknowledged limitations in the current format.
In the short term, the focus is on correcting what has become too expensive for subscribers. The executive mentioned the search for a more balanced cost-benefit ratio. In the long term, the idea is to evolve towards a system that allows greater adaptation based on testing and learning.
The memo did not detail specific reduction amounts or implementation dates. Microsoft has not yet publicly commented on the document.
Recent price increase sparked backlash from users
Microsoft raised the values of Game Pass last year. Plan Ultimate, which includes console, PC and cloud, now costs more in several markets. No Brasil, the monthly value of Ultimate reached R$ 119.90.
Players from different regions reported cancellations after the adjustment. The service has lost some of its appeal in countries with greater price sensitivity. The increase occurred during a period of library expansion, with the inclusion of large titles since launch.
Experts point out that the cost of major launches weighed on the bill. Rumores indicate that Microsoft may review the strategy of making certain AAA games available on launch day.
Possible ways to adjust the service
The declaration of Asha Sharma leaves room for different measures. One option being discussed involves lower-priced subscription tiers. Outra An alternative would be to limit the immediate inclusion of some blockbusters to reduce expenses.
Game Pass grew as a game access tool. Milhões users access the monthly catalog without purchasing individual titles. The service also helps maintain engagement on Xbox and PC platforms.
The executive took charge at a time of transition in the games division of Microsoft. Ela replaced Phil Spencer and has prioritized data analysis over what players value.
Rumors about Call of Duty and cost impact
Recent reports suggest that the next game in the series Call of Duty may not reach Game Pass on its release day. The franchise entered the service with day one launches in recent years. Essa inclusion increased subscription operating costs.
Without the title in the immediate catalogue, Xbox and PC players would need to purchase the game separately, as is the case on PlayStation. The move could ease pressure on the Game Pass’s overall price.
Asha Sharma did not cite Call of Duty in the memo. The topic appears in behind-the-scenes discussions about the sustainability of the subscription model.
- Game Pass Ultimate combines access to console, PC and cloud gaming
- Prices vary by region after last year’s adjustment
- Microsoft tests formats to balance supply and cost
- The boss emphasizes testing before structural changes
- Players expect more affordable options in emerging markets
What changes for subscribers in the future
The evolution of Game Pass depends on internal test results. Sharma reinforced that the process takes time. The company must evaluate user feedback and usage data before defining the new format.
The service continues to be available in current versions. Qualquer change must be communicated in advance by Microsoft. Até At the moment, there is no official announcement about dates or details of new plans.
The boss’s statement signals attention to the cost perceived by players. Xbox seeks to maintain Game Pass as a pillar of gaming strategy.
