Find out how to buy tickets for Cowboys x Ravens at Maracanã with presale and general sale dates
The Estados Unidos American Football League announced the official schedule for purchasing tickets for the first match in the history of the sport at Rio and Janeiro. The event will take place at Estádio of Maracanã and will put the Dallas Cowboys and Baltimore Ravens teams face to face. The organization confirmed that interested parties will be able to purchase tickets from the end of May, following a schedule staggered by customer categories. The game is scheduled for September 27, 2026, valid for the third round of the regular season.
The league’s detailed planning foresees different periods to guarantee access to the stadium, prioritizing commercial partners before opening to other fans. Esta will be the NFL’s debut on Rio de Janeiro following successful stints with São Paulo in previous years. The choice of Maracanã reinforces the brand’s expansion strategy in the Brazilian market, which currently occupies the second position in international relevance for the league. The duel between Ravens and Cowboys promises to attract thousands of fans from different states and neighboring countries.
🚨 Confira todas as informações das datas de abertura das vendas de ingresso para o NFL Rio Game 2026. 🎟️🇧🇷
— NFL Brasil (@NFLBrasil) May 4, 2026
🏈 Ravens x Cowboys, Maracanã-RJ, Domingo, 27/09, às 17:25 pic.twitter.com/A08fYkjQUn
Calendário detailed commercialization phases
Ticket sales will be divided into four main stages to organize the flow of buyers in the digital system. The process will be carried out exclusively by the Ticketmaster platform, the league’s official partner for the event on Brazilian soil. Abaixo are the specific periods for each group:
- Associados American Express: from 10am on May 27th until 5pm on May 31st.
- Clientes XP (Legacy and Privilege): from 10am to midnight on June 1st.
- Demais XP customers: from 10am on June 2nd until 5pm on June 5th.
- Público general: opening on June 9th, starting at 10am.
The organization recommends that fans register in advance on the sales website to speed up the procedure when lots open. The high interest in past editions suggests that tickets for the most popular sectors may sell out in the first few hours of general availability. Não has so far revealed physical points of sale for the September match.
Confronto history between Baltimore Ravens and Dallas Cowboys
Dentro from the field, the show will be starred by two of the most popular and competitive franchises in the American League today. Baltimore Ravens, led by quarterback Lamar Jackson, brings a dynamic playing style focused on mobility to its main star. Jackson is known for breaking rushing yardage records and challenging opposing defenses with his speed. Do on the other hand, Dallas Cowboys, led by Dak Prescott, boasts the tag of being the most valuable team in the world and has a massive fan base in Brasil.
Janeiro’s Rio match will take place on Sunday, September 27th, with kick-off scheduled for 5:25 pm. As it is a regular season game, the result directly impacts the teams’ classification towards the 2026 season playoffs. The Maracanã pitch will undergo technical adaptations to receive the official American football markings and the sport’s specific goalposts. Espera was a complex logistical operation to transport the tons of equipment needed for both delegations.
NFL Expansão in the Brazilian market and contract with Rio
The league’s arrival of Rio from Janeiro is part of a long-term agreement that calls for at least three games to be played in the city over the next five years. The general director of the NFL, Luís Martinez, highlighted that the capital of Rio de Janeiro offers a unique showcase for the sport due to its tourist infrastructure and global appeal. Brasil has around 36 million declared sports enthusiasts, which justifies the organization’s continued investment in bringing official matches to the country. The transition from São Paulo to Rio seeks to diversify the audience and take advantage of the mystique of the greatest temple in world football.
Security and public transport in the Maracanã region will be reinforced for the day of the event, following the protocol for major international celebrations. The city council expects a significant economic impact on the hotel and service sectors during the game weekend. The fan experience will include themed festivals around the stadium, known as “NFL Experience”, where children and adults can practice the fundamentals of the sport. The success of sales in June will be the first real barometer of Rio’s demand for elite American football.
Detalhes technical and logistics for game day
Maracanã will undergo temporary modifications to accommodate the team structure, which has squads of more than 50 players each. The bench areas will be extended to cover almost the entire side of the field, allowing athletes and coaching staff to be positioned correctly. Além Additionally, high-tech communication systems will be installed to allow contact between coaches in the booths and players on the field. The official broadcast will take images of Rio from Janeiro to more than 190 countries, placing the city in the center of global sporting attention that afternoon.
The 5:25 pm time slot was strategically chosen to coincide with Estados Unidos’s highest television audience window, allowing the American public to follow the game in prime time. Para the Brazilians, the sunset at Maracanã will serve as the backdrop for the second half of the match, combining local tradition with North American entertainment. The expectation is for the available seats to be fully occupied, with VIP sectors and boxes being prepared to receive celebrities and executives from the main sponsoring brands.
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