Apple beats expectations with record profit, but iPhone remains weakened
Apple released its results for the second fiscal quarter this Thursday with numbers that surprised Wall Street analysts. Earnings per share reached US$2.01, exceeding the projection of US$1.95, while total revenue reached US$111.18 billion, above the US$109.66 billion expected. The growth represents 17% compared to the same period of the previous year, when the company had revenues of US$95.4 billion. Apesar’s solid performance, shares were little changed in the after-hours, reflecting continued concerns about the smartphone segment.
iPhone remains below projections for the second quarter
The iPhone, Apple’s most strategic product, generated revenue of US$56.99 billion, falling short of the projection of US$57.21 billion. Embora although the difference is small in absolute terms, it represents the second occasion in three quarters in which the smartphone does not meet market expectations. The weakened performance of the company’s flagship product contrasts with the robust performance of other hardware categories.
The other equipment segments compensated for the decline in the iPhone with consistent growth:
- Mac reached US$8.4 billion, surpassing initial projections
- iPad generated US$6.91 billion, also above expectations
- Wearables, home accessories and devices produced $7.9 billion
The diversification of revenue between personal computers, tablets and accessories has reduced dependence on a single product, an essential strategy for maintaining profitability in scenarios of variable demand in the smartphone market.
Serviços boost profit margin with 16% growth
The services division consolidated its role as a driver of the company’s profitability. Revenue reached US$30.98 billion, exceeding the projected US$30.39 billion and registering an increase of 16% compared to the previous year. Este segment covers App Store, Apple Music, iCloud, Apple Pay and AppleCare, generating recurring and predictable cash flow.
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Consolidated gross margin rose to 49.3%, above the expected 48.4%. Este increase represents significant transformation compared to the historical margins of 30% observed in previous periods. The growth of services, which naturally have higher margins than hardware, has been primarily responsible for the improvement in the corporation’s overall profitability.
Grande China resumes growth with a 28% jump
The Grande China region — which includes Taiwan and Hong Kong — showed a significant recovery in the quarter. Sales jumped 28% to US$20.5 billion, compared to the US$16 billion recorded a year earlier. Grande China is Apple’s third largest market, behind only Américas and Europa, consolidating the region’s geographic importance for global corporate strategy.
Investimentos in artificial intelligence grows 33%
Research and development costs rose at a faster rate than revenue. The quarter recorded expenses of US$11.42 billion, an increase of 33% compared to US$8.55 billion in the same period in 2025. The significant increase highlights the company’s substantial investments in new technologies, especially artificial intelligence, an area that Apple has prioritized to compete with rivals such as Google and Microsoft in the AI solutions market.
