Meta tests WhatsApp Plus with monthly subscription and customization tools
Meta has started restricted testing of WhatsApp Plus, an optional subscription that offers personalization and organization tools for users who want to customize the in-app experience. The service is in an experimental phase with a small group of users, while the free version maintains all basic functionalities such as calls, messages and end-to-end encryption. The strategy follows the model already adopted on other company platforms, such as Instagram Plus and Snapchat+.
Fase testing begins on Android with expansion planned
Meta has officially confirmed the launch of the experimental phase of WhatsApp Plus, describing the subscription as a way to offer more options for those who want to organize and personalize their daily use of the application. A small group of users participate in initial testing, allowing the company to gather feedback before any major expansion. The gradual launch prioritizes Android devices, while iOS support should arrive at a later stage of the project. Não has a confirmed date for wide availability, and the subscription does not affect WhatsApp Business, keeping the corporate version independent.
Recursos focus on visual customization and advanced organization
WhatsApp Plus subscribers gain access to elements that significantly modify the appearance of the application. Novos conversation themes, alternative home screen icons, and unique notification tones are part of the package. Figurinhas animated with special effects are also included, appearing with an overlay even for users who do not subscribe to the service.
Learn more: WhatsApp Plus arrives in tests with paid subscription and customization features
The most relevant functional change allows you to pin up to 20 conversations to the top of the list, while the free limit remains at three. Usuários can also create custom lists and apply batch settings, such as themes or ringtones, to multiple chats simultaneously, offering greater control over the organization of conversations.
- Até 20 conversations pinned to the top of the list
- Chat Temas and additional accent colors
- Ícones application alternatives
- Toques and exclusive notifications
- Figurinhas premium with special effects
- Customized Listas with mass adjustments
Meta reinforces that most features are cosmetic, keeping the core of the service identical for all users. The resources listed represent the main points released so far, focusing on visual experience and personal organization.
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Experimental Preço around 15 reais per month
Tests show an approximate value of 2.49 euros per month on Europa, equivalent to around 15 reais depending on the exchange rate and local taxes. Há hints at a one-month free period for some participants. Billing occurs monthly with automatic renewal, and users can cancel at any time without penalty. Subscription doesn’t change privacy settings or add core features like unlimited messaging or expanded group calling.
On the same topic: Meta launches WhatsApp Plus in Europe with paid premium features at 2.49 euros
Diversified Revenue Estratégia for Meta
The company already generates billions in advertising revenue annually. Assinaturas like WhatsApp Plus represent a diversification of business models, allowing the company to explore new sources of income without compromising universal access to the application. Instagram Plus served as a previous test, and now WhatsApp is following the same approach, targeting users who want greater visual control over the platform.
Especialistas monitor whether the model gains traction among users. Muitos prefer the free and simple version, while others may find value in details like different icons or more pinned conversations. Feedback from this initial phase will determine the next steps in the global implementation of the service.
More on this story: WhatsApp evaluates subscription plan with visual themes and expansion of conversations pinned to the screen
