LG Electronics Japan announced its new generation of smart displays equipped with native webOS, eliminating the need for external devices to access streaming platforms. The three models — 32U721SB-W, 27U511SB-W and 24U511SB-B — arrive on the Japanese market between May and June, with suggested prices between 38 thousand and 80 thousand yen. The solution integrates more than 600 video-on-demand applications, including YouTube, Netflix and TVer, transforming each display into a standalone entertainment center.
Conectividade and mobile compatibility
All three displays support AirPlay 2 for wireless streaming from iPhones and iPads, as well as Miracast for Android smartphones and tablets. Cada model comes with a dedicated slim remote control, while the LG ThinQ app offers digital remote control, text input, pointer operation and voice command. The connectivity framework includes HDMI ports, USB Type-C on select models, and support for Wi-Fi and Bluetooth, centralizing entertainment and productivity on a single screen.
Modelo 32U721SB-W 31.5-inch 4K
The top-of-the-line model arrives in mid-May with 4K resolution of 3840 x 2160 pixels and a suggested price of 80 thousand yen. The anti-glare VA panel displays approximately 1.07 billion colors with a contrast ratio of 3,000:1 and brightness of 250 cd/m². The gray-to-gray response time is 5 ms, while viewing angles reach 178 degrees vertically and horizontally.
Connectivity offers Wi-Fi, Bluetooth, two HDMI ports and one Type-C USB port with Alt Mode DisplayPort support and 65W USB PD power delivery. The device integrates 5W + 5W stereo speakers, dual-port USB 2.0 hub and -5 to 15 degree tilt stand. The dimensions are 714 x 210 x 510 mm and the weight is 6.2 kg.
Modelos Full HD 27 and 23.8 inches
The 27U511SB-W model arrives in mid-June with Full HD resolution of 1920 x 1080 pixels and a suggested price of 43 thousand yen. Seu anti-glare IPS panel offers Hz 120 refresh rate, 99% sRGB color gamut and approximately 16.77 million colors. Brightness is 250 cd/m² with a contrast ratio of 1,500:1 and viewing angles of 178 degrees. Conecta via Wi-Fi 5 and Bluetooth 5.0, with two HDMI ports and two USB 2.0 ports. 5W + 5W stereo speakers round out the experience. Dimensões: 612 x 220 x 453 mm. Peso: 4.2 kg.
The 23.8-inch 24U511SB-B model also offers Full HD 1920 x 1080 pixels, launching in mid-May and a suggested retail price of 38 thousand yen. The anti-glare IPS panel maintains the same color and contrast specifications as the 27-inch model, with a refresh rate of 120 Hz. Connectivity includes Wi-Fi 5, Bluetooth 5.0, and two HDMI ports. Alto 5W + 5W stereo speakers are integrated. Dimensões: 539 x 220 x 412 mm. Peso: 3.6 kg. Este is the entry-level model in the series, standing out for its portability and compactness.
Resumo technical specifications
- 32U721SB-W: 31.5 inches, 4K (3840 x 2160), VA panel, 80 thousand yen, mid-May
- 27U511SB-W: 27-inch, Full HD (1920 x 1080), IPS panel, 43 thousand yen, mid-June
- 24U511SB-B: 23.8 inches, Full HD (1920 x 1080), IPS panel, 38 thousand yen, mid-May
Estratégia market and webOS differentiator
LG segments its offer to reach different audiences in the Japanese market. The 4K model serves professionals and premium consumers who demand superior visual quality. The two Full HD models offer a balanced solution for domestic and commercial users looking for cost-benefit. Todos share webOS technology as a central differentiator, eliminating the need for HDMI converters, decoders or additional computers to consume streaming content. The integrated approach reduces infrastructure costs and simplifies the end-user experience.
