LG Electronics Japan launched three new monitors equipped with native webOS, the operating system that allows direct access to streaming platforms without the need for external devices. The 32U721SB-W, 27U511SB-W and 24U511SB-B models arrive on the Japanese market between May and June, with suggested prices between 38 thousand and 80 thousand yen. The integrated technology transforms each screen into an independent multimedia center, eliminating the need for connections to computers or smartphones to consume content.
Acesso to 600+ streaming apps
The monitors offer a direct connection to the internet and support more than 600 video-on-demand applications, including YouTube, Netflix and TVer. The native webOS solution eliminates the need for converters or additional devices, centralizing entertainment and work on a single screen. Todos models feature a dedicated slim remote control, as well as the LG ThinQ app that offers remote control, text input, pointer operation and voice command.
Compatibility with smartphones expands the possibilities of use. All three models support AirPlay 2 for wireless projection from iPhones and iPads, as well as Miracast for Android devices. The connectivity structure includes HDMI ports, USB Type-C on some models and support for Wi-Fi and Bluetooth, consolidating the multimedia experience.
Modelo 31.5-inch 4K tops the line
The 32U721SB-W model offers 4K resolution with 3840 x 2160 pixels and hits the market in mid-May with an estimated price of 80 thousand yen. The anti-glare VA panel displays approximately 1.07 billion colors, a gray-to-gray response time of 5 ms and a brightness of 250 cd/m². The 3,000:1 contrast ratio ensures greater visual depth than Full HD models. The 178-degree vertical and horizontal viewing angle allows comfortable viewing from different positions.
Connectivity includes Wi-Fi, Bluetooth, two HDMI ports and one Type-C USB port with Alt Mode DisplayPort support and 65W USB PD power delivery. Alto built-in 5W + 5W stereo speakers round out the audiovisual experience. 2-port USB 2.0 hub makes connecting peripherals easy. The support allows tilting from -5 to 15 degrees. Dimensões measuring 714 x 210 x 510 mm and weighing 6.2 kg position the model as a premium solution for professionals.
Modelos Full HD for different segments
- 27U511SB-W: 27 inches, Full HD 1920 x 1080 resolution, IPS panel, 43 thousand yen, launch in June
- 24U511SB-B: 23.8 inches, Full HD 1920 x 1080 resolution, IPS panel, 38 thousand yen, launch in May
The 27-inch model features a refresh rate of 120 Hz, approximately 16.77 million colors and an sRGB gamut of 99%. The 5 ms gray-to-gray response time ensures smooth streaming. Brilho of 250 cd/m² and 1,500:1 contrast ratio provide balanced visual quality. Conectividade via Wi-Fi 5 and Bluetooth 5.0, two HDMI ports and two USB 2.0 ports. Alto 5W + 5W stereo speakers. Suporte tilts from -5 to 20 degrees. Dimensões measuring 612 x 220 x 453 mm and weighing 4.2 kg.
The compact 23.8-inch model maintains the same panel specifications and refresh rate as the 27-inch model. Oferece portability with dimensions of 539 x 220 x 412 mm and weight of just 3.6 kg. Conectividade by Wi-Fi 5 and Bluetooth 5.0, two HDMI ports and built-in 5W + 5W stereo speakers. Suporte tilts from -5 to 20 degrees. Este is the entry-level model in the series, standing out for its ease of transport and installation.
Estratégia targeting the Japanese market
LG adopts sequential release approach to reach different audiences. The 4K model serves professionals and premium consumers who demand superior visual quality. The two Full HD models offer a balanced solution for home and commercial users who prioritize cost-benefit. Todos shares webOS technology as a core differentiator, ensuring a native streaming experience regardless of the size or resolution chosen.
The May-June launch schedule allows LG to distribute demand and optimize the supply chain. The diversity of sizes and specifications reflects an inclusive strategy, offering options for reduced spaces, corporate environments and installations that require maximum visual performance.
