Lancia presents new Gamma produced in Melfi with hybrid engine and electric version

Lancia revealed the first images of the new Gamma, a model that marks a fundamental step in the trajectory of the Italian brand. The vehicle is designed, developed and manufactured at Itália, specifically the Melfi factory, one of Grupo Stellantis’s most advanced facilities. The prototypes are already in the road testing phase and the project remains in its final stage before commercial launch.

Especificações techniques of the new Gamma

The fastback crossover is 4.67 meters long, 1.89 meters wide and 1.66 meters high. The design combines elegant lines with a tapered rear, structured on the STLA Medium platform. The model was designed to integrate efficiency, functionality and visual presence, aligned with the brand’s design standards.

The range of engines is wide and covers different consumer profiles:

• Versão hybrid with 145 horsepower and range of more than 1,000 kilometers
• Electric Versão with 230 horsepower, autonomy over 540 kilometers
• Electric Versão with 245 horsepower, range over 740 kilometers
• Versão electric AWD with 375 horsepower, range up to 675 kilometers

Productive Processo and strategic location

Manufacturing in Melfi represents a central element of the project. The chosen factory is recognized for its advanced infrastructure and manufacturing skills. Local production reinforces the model’s “made in Italy” identity, valuing the manufacturing techniques and technological excellence developed by Lancia throughout its 119 years of operation.

The commitment to Italian production reflects the brand’s strategy of consolidating its position as a manufacturer of vehicles of timeless elegance combined with technological innovation. The choice of location demonstrates confidence in the Italian production processes and in the knowledge accumulated by the company.

Valores and strategic direction

The new Gamma interprets the distinctive values ​​of the Lancia in a contemporary key, representing its most advanced evolution. Italian Elegância, innovation and attention to efficiency form the pillars of the project. The brand, historically known for iconic vehicles such as Flaminia, Aurelia B24 Spider, Delta, Stratos and 037, is now seeking its rebirth through a ten-year strategic plan.

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The program includes a focus on sustainability, customer service and social responsibility as strategic priorities. The company says it is committed to looking to the future with great ambition and renewed engagement. Inovação and timeless design remain founding principles, now complemented by sustainable practices.

Cronograma commercial and next steps

Orders for the new Gamma will open after summer 2026. The company announced that more details will be released in the coming months, including additional information on configurations, final specifications and commercial strategy.

The development of the model takes place under the responsibility of Grupo Stellantis, which provides the technological base through the STLA Medium platform. The synergy between the group’s resources and Lancia’s design expertise marks the starting point for the model that should restore the brand’s presence in European markets.

Contexto history and future prospects

With 119 years of history, the Lancia represents the Italian elegance that inspires desire around the world. The brand built its legacy through vehicles that combined performance, design and innovation. The Gamma arrives at a strategic time, when the automotive industry is undergoing significant transformation towards electrification and sustainability.

The launch of the new Gamma positions Lancia as a relevant player in the premium electric and hybrid crossover segment. The model offered at Europa represents a direct response to consumer demands for sustainable alternatives without compromising elegance and performance, attributes historically associated with the Italian brand.